Consumer Goods

Annual Dairy Market Insights Mexico : In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Dairy Drinks and Food Markets

  • CAN88833
  • 123 Pages
  • May 2014
  • Consumer Goods
Summary
Annual Dairy Market Insights: Mexico report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Mexican dairy market, providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings
The Mexican dairy market registered a steady 2% growth, mainly driven by the good performance of dairy drinks. Dairy drinks represent approximately 89% of the total dairy market and in 2013 saw a steady 2% growth, mainly driven by the good performance of white milk and the recovery of flavored milk. Key factors affecting the market in Mexico include:
Health and wellness concerns encourage innovation in dairy categories, changing consumption patterns and raising demand for dairy products as the industry is known for products that provide health benefits to consumers at reasonable prices, with many low/no fat/sugar options available
Urban centers provide the highest per-capita consumption ratios of dairy products due to improved spending power of consumers living in these areas, with around 92% of the entire dairy market consumed off-premise
The on-the-go culture continues to drive pack sizes as manufacturers become increasingly aware of and accommodating towards consumers being more interested in smaller, single serve consumption units
Private Label volumes have been unable to make a dent in the volume growth of branded products as the larger brands expand their territory aggressively, to the point where regional players now rely on providing artisanal production processes in order to differentiate themselves in the market

Synopsis
This report offers a comprehensive and detailed analysis of the dairy drinks and food market in Mexico, with data information and market forecasts. The report identifies the key market drivers across all major dairy drinks and food categories. In particular, this reports provides in-depth analysis for the following:
Analysis across the market, being able to split this performance by volume and value across both Brand and Company levels
Forecasted data supported by narrative composed by consultants based within the market, providing relevant context and insight
Several new categories, especially those pertaining to dairy foods, allowing granularity specific to individual categories, such as Butter & Other Dairy Fats, Cheese and Spoonable Yogurt
Significant activity in the dairy industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news
Identification of new products , detailing owners, operators and branding

ReasonsToBuy
Designed for clients who wish to understand the latest trends in the Mexican dairy industry and want more detailed data and analysis

Canadeans Mexican Annual Dairy Market Insights report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

This report will give the user confidence to make the correct business decisions based on a detailed analysis of the beverage market in Mexico

In the current climate of economic uncertainty and market volatility, companies need to know about more than just data

This report provides a complete overview of all commercial dairy consumption trends, the latest market developments and an economic mood indicator
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