Consumer Goods

Annual Dairy Market Insights Germany : In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Dairy Drinks and Food Markets

  • CAN88832
  • 128 Pages
  • May 2014
  • Consumer Goods
Summary
Annual Dairy Market Insights: Germany report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the German dairy market, providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings
Overall performance for Dairy categories in the Germany market are in a state of contraction, with only soymilk, cheese and dairy-based desserts demonstrating any potential of sustained growth. Key factors affecting the market in Germany include:
Large scale mergers minimized the number of market players and volume decreases are shifting the focus further towards external markets
Health claims regulations, implemented by the EU, have largely affected the drinking yogurt and spoonable yogurt categories, with key players revising and streamlining strategic alignment of their products
With the shift in consumption patterns to adapt to a busier lifestyle, consumers are now more focused on on-the-go consumption, putting dairy drinks at risk of becoming marginalized in favor of a single product that provides a complete breakfast solution

Synopsis
This report offers a comprehensive and detailed analysis of the dairy drinks and food market in Germany, with data information and market forecasts. The report identifies the key market drivers across all major dairy drinks and food categories. In particular, this reports provides in-depth analysis for the following:
Analysis across the market, being able to split this performance by volume and value across both Brand and Company levels
Forecasted data supported by narrative composed by consultants based within the market, providing relevant context and insight
Several new categories, especially those pertaining to dairy foods, allowing granularity specific to individual categories, such as Butter & Other Dairy Fats, Cheese and Spoonable Yogurt
Significant activity in the dairy industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news
Identification of new products , detailing owners, operators and branding

ReasonsToBuy
Designed for clients who wish to understand the latest trends in the German dairy industry and want more detailed data and analysis

Canadeans German Annual Dairy Market Insights report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

This report will give the user confidence to make the correct business decisions based on a detailed analysis of the beverage market in Germany

In the current climate of economic uncertainty and market volatility, companies need to know about more than just data

This report provides a complete overview of all commercial dairy consumption trends, the latest market developments and an economic mood indicator
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