Consumer spending on pets is skyrocketing, and more consumers understand that pets suffer from similar health issues to humans. This presentation looks at how pet products are taking a more human direction, with increasing interest in health issues like pet obesity, lack of exercise, mental health, and more that mirror human health concerns.
- Identify specific ways in which the pet products marketplace is becoming more humanized.
- See what consumer demographics are driving increases in pet ownership.
- Find out how pet food formats are copying popular human food formats.
- Understand how pet owners tend to underestimate pet weight issues and what health ramifications this has for pets.
- Review the top human food trends that are crossing over into the pet industry.
- Single-person households will exceed 40% of households in several European countries by 2030. How is this group's relationship with pets changing?
- A huge percentage of dogs and cats are overweight or obese. What human knowledge and behavior gaps are fueling this issue?
- What is the single biggest nutritional trend hitting pet food at the present time?
- The paleo diet trend is growing as consumers avoid refined grains, sugars, and more. How is this influencing pet food innovation?
- What health concern affects roughly 80% of dogs and 70% of cats by the age of three?
Pets are not people, but you would be hard-pressed to tell the difference looking at emerging trends in pet products. Today's consumer is inclined to treat a pet like a human family member, and pet ownership is now chosen over parenthood in many households. This presentation looks at how human food and health trends are influencing pet products.