Consumer Goods

Almost Human: Pet Nutrition Takes a Human Direction

  • CAN376257
  • 39 Pages
  • October 2014
  • Consumer Goods
Summary
Consumer spending on pets is skyrocketing, and more consumers understand that pets suffer from similar health issues to humans. This presentation looks at how pet products are taking a more human direction, with increasing interest in health issues like pet obesity, lack of exercise, mental health, and more that mirror human health concerns.


Synopsis
- Identify specific ways in which the pet products marketplace is becoming more humanized.

- See what consumer demographics are driving increases in pet ownership.

- Find out how pet food formats are copying popular human food formats.

- Understand how pet owners tend to underestimate pet weight issues and what health ramifications this has for pets.

- Review the top human food trends that are crossing over into the pet industry.

ReasonsToBuy
- Single-person households will exceed 40% of households in several European countries by 2030. How is this group's relationship with pets changing?

- A huge percentage of dogs and cats are overweight or obese. What human knowledge and behavior gaps are fueling this issue?

- What is the single biggest nutritional trend hitting pet food at the present time?

- The paleo diet trend is growing as consumers avoid refined grains, sugars, and more. How is this influencing pet food innovation?

- What health concern affects roughly 80% of dogs and 70% of cats by the age of three?

Key Highlights
Pets are not people, but you would be hard-pressed to tell the difference looking at emerging trends in pet products. Today's consumer is inclined to treat a pet like a human family member, and pet ownership is now chosen over parenthood in many households. This presentation looks at how human food and health trends are influencing pet products.
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