Food & Beverages

Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

  • CAN541964
  • 24 Pages
  • April 2016
  • Food & Beverages
Summary
Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.

Key Findings
-Moderation and Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.

-59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.

-The concept of craft sodas has mainstream appeal.

-56% of consumers globally would like to see more "craft" style non-alcoholic beverages.

Synopsis
"Adultifying Soft Drinks" explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars - formulation, positioning, and packaging.

Your key questions answered:

-What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks?

-What are the innovation opportunities in adult soft drinks?

-Which consumer trends are influencing innovation opportunities in adult soft drinks?

-What TrendSights trends do these innovation opportunities align with?

ReasonsToBuy
-Explore innovation opportunities in adult soft drinks along three parameters - formulation, positioning, and packaging.

-Understand the key motivators driving demand for adult soft drinks.

-Discover the best in-class innovation examples of adult soft drinks from around the world.
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