ICT Media

Video Advertising Networks, Serving Platforms and Exchanges 2007 - 2014: Inventory, Gross Media Spend and Net Revenue Analysis

  • ACC934
  • 179 Pages
  • July 2011
  • ICT Media

Video advertising networks, media serving platforms, auctions and exchanges are on track to achieve $1.4 billion in CPM share, transaction and fee-based revenue in 2011, a 67.5% annual rate of growth.



The sector’s participants analyzed ran $6.26 billion in aggregate media spend across their platforms in 2010, with $3.1 billion attributable to video campaigns or inventory. 



Video inventory, sellout rates, corresponding CPMs, participation percentages and serving fee data is aligned with business model analytics for each sector entrant, including in-page video serving, premium and remnant/3rd party pre-roll sales with ad serving, exchanges, plus multi-platform operations, and detailed across expanding global operations to yield gross media spend and net revenue.


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