ICT Media

Video Ad Clearing and Trafficking Platforms: Inventory, Media Spend and Business Channel Analytics: 2012 - 2014

  • ACC914
  • 267 Pages
  • August 2012
  • ICT Media

Video ad networks, serving platforms, auctions, exchanges, RTBs, DSPs and SSPs are forecast to process $8.2 billion in 2012 connected device media spend, with 75.6% ($6.2 billion) attached to video formats. This sector report presents the channel-by-channel economics of formats supported, media cleared, served, total inventory, fill rates, CPMs, ad serving CPMs and social media CPV/CPCV pricing models that taken together yield net revenue accruing to service and technology providers, post any publisher payouts.



This report is a detailed inventory, media spend, business operations and sector analytics report designed to be used as an investment instrument for agencies, brands, operators, consulting practices, technology, media services firms, VCs and investment banks.


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