ICT Media

Pre-Roll Video 2010 - 2012: Inventory Growth and Media Spend Analysis

  • ACC939
  • 96 Pages
  • July 2010
  • ICT Media

Pre-roll video advertising billed against an expanding supply of online inventory is forecast at $758 million in 2010, an increase of 25.2% over 2009. This report presents a rigorous, analytics based appraisal of pre-roll inventory growth, video views, insertion frequencies, sellout rates, CPMs and total market value.



Extensive AccuStream data indicate pre roll inventory grew by 74% last year, while ad spend improved by 42%, the first year in a three-year cycle (currently expected to stretch into 2011) where excess supply exerts downward pressure on CPMs.



Inventory and media spend is analyzed by content category (entertainment, news, sports, music, television, movies and hosted/upload networks such as YouTube, MySpace and Metacafe), site and aggregated brand, as well as paid placements made through video advertising networks.


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