ICT Media

Pre-Roll Video Inventory and Media Spend: 2003 - 2010

  • ACC948
  • 123 Pages
  • May 2009
  • ICT Media

Pre-roll video advertising billed online against premium inventory (short and long-form content) is forecast to reach $560 million in 2009, and increase of 31.6% over ’08. This research report presents a rigorous, analytics based appraisal of historical, current and forecast market value attached to the pre-roll avail, comprising total views, insertion ratios, inventory, sellout rates and CPMs that anchor gross media spend estimates.


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