ICT Media

Pre-Roll Video Advertising 2011 - 2014: Inventory and Gross Media Spend

  • ACC14292
  • 185 Pages
  • September 2011
  • ICT Media

Pre-roll video advertising bought against increasing volumes of premium, syndicated, aggregator, 2nd and 3rd tier, UGC and social media inventory online is powering a thriving market forecast at $1.56 billion in 2011 gross billings, a 48% improvement over 2010. This detailed video media spend report presents a rigorous financial, analytics based forecast of pre-roll inventory, billings growth, insertion frequencies, CPMs (historical to present, by site, brand and content category--including sellout rates), which when combined yield total market value. 



An extensive analysis of gross media spend generated by in-house sales teams and corresponding contribution made through associations with video ad networks focused on pre roll inventory, along with exchanges, auctions, mediation and campaign management platforms is provided in detail.



YouTube is the largest pre roll video advertising network online (in terms of both inventory and gross media spend), followed by Hulu.


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