Online and mobile music listening (including individual track plays) are forecast to rise 15% in 2010 to 8.3 billion hours, a year after the radio webcasting business underwent a significant round of consolidation.
Despite brand contraction, time spent listening spun out a 9% increase in 2009. Total listening hours are forecast to expand 22% in 2011 building on a more sound economic foundation in 2010.
Audio and video ad sales made up approximately 50% of total media spend made against Internet radio, generating market value of $168 - $190 million in '09 including all paid placement, from banners to rich media executions.
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