ICT Media

Online Video Value Chain 2010-2012

  • ACC916
  • 365 Pages
  • November 2010
  • ICT Media

The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of that figure linked predominantly to CDN-powered video distribution, video platform services and content monetization. The combined market grew by an estimated 30% in 2010.



Video-based CDN contracts, OVPs and video advertising networks together have carved out a $1.3 billion swatch of the market total and grew by 40.4% in 2010. Value chain analytics are built on AccuStream Research competencies in total video views, CDN (video contract, and total CDN revenue), OVPs (accounts, pricing and revenue) and video advertising networks (revenue calculated by provider, billing models, and specialty: pre-roll, in-banner, overlay and search).


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