ICT Media

Online Video Advertising and Media Spend: 2010 - 2012

  • ACC937
  • 137 Pages
  • August 2010
  • ICT Media

Strengthened by transaction transparency, ad networks, marketplace auctions, expanding premium inventories, innovative formats, lower CPMs, unambiguous campaign performance benchmarking, ROI and accountability metrics, combined with broadcast buying scale, online video advertising and related media spend is forecast at $2.7 billion in 2010.


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