ICT Media

Digital Video Monetization 2012 - 2015: Advertising, Download and Subscription Revenue Analytics

  • ACC908
  • 197 Pages
  • February 2013
  • ICT Media

Digital video advertisers and virtual storefront merchandizers presided over a collective marketplace worth $12.55 billion in 2012, bookending a nine-year CAGR run of 56.6%, as quantified by a multi-disciplinary sector analytics report..



This research report provides an extensive, data-rich, service and publisher-driven portrait of the market's emergence through 2012, with detailed annual analysis of an eight-year transformation from what was a $347 million media business blip in 2004 to the essential exploitation window of today.



Report contents, data sets and analytics include digital video media spend analyses by format and environment (pre/mid/post roll, in-page, online, VOD, social, mobile, professional and UGC), and by brand, site, technology platform and ad network.



In-stream insertion frequencies, total inventory, CPMs and sellout rates by site, network and aggregator are integral components supporting this segment's valuation models and forecasts.


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