2018-2023 Global Internet Advertising Market Report (Status and Outlook)
- LP 2648455
- 137 Pages
- July 2018
- ICT & Media
Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Currently, there are many vendors in the world Internet Advertising industry, especially in North America, Europe and Asia regions.
The main market players are Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft and so on.
North America region is the largest market of Internet Advertising, with a revenue market share nearly 39.18% in 2015.
Over the next five years, LPI(LP Information) projects that Internet Advertising will register a 10.8% CAGR in terms of revenue, reach US$ 361900 million by 2023, from US$ 195300 million in 2017.
This report presents a comprehensive overview, market shares and growth opportunities of Internet Advertising market by product type, application, key companies and key regions.
To calculate the market size, LP Information considers value generated from the sales of the following segments:
Segmentation by product type:
Search Ads
Mobile Ads
Classified Ads
Digital Video Ads
Others
Segmentation by application:
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others
We can also provide the customized separate regional or country-level reports, for the following regions:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report:
Alphabet
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Aol(Verizon Communications)
eBay
Amazon
IAC
Soho
Pandora
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Internet Advertising market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
To understand the structure of Internet Advertising market by identifying its various subsegments.
Focuses on the key global Internet Advertising players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Internet Advertising with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Internet Advertising submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
2018-2023 Global Internet Advertising Market Report (Status and Outlook)
1 Scope of the Report
1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered
2 Executive Summary
2.1 World Market Overview
2.1.1 Global Internet Advertising Market Size 2013-2023
2.1.2 Internet Advertising Market Size CAGR by Region
2.2 Internet Advertising Segment by Type
2.2.1 Search Ads
2.2.2 Mobile Ads
2.2.3 Banner Ads
2.2.4 Classified Ads
2.2.5 Digital Video Ads
2.2.6 Others
2.3 Internet Advertising Market Size by Type
2.3.1 Global Internet Advertising Market Size Market Share by Type (2013-2018)
2.3.2 Global Internet Advertising Market Size Growth Rate by Type (2013-2018)
2.4 Internet Advertising Segment by Application
2.4.1 Retail
2.4.2 Automotive
2.4.3 Entertainment
2.4.4 Financial Services
2.4.5 Telecom
2.4.6 Consumer Goods
2.4.7 Others
2.5 Internet Advertising Market Size by Application
2.5.1 Global Internet Advertising Market Size Market Share by Application (2013-2018)
2.5.2 Global Internet Advertising Market Size Growth Rate by Application (2013-2018)
3 Global Internet Advertising by Players
3.1 Global Internet Advertising Market Size Market Share by Players
3.1.1 Global Internet Advertising Market Size by Players (2016-2018)
3.1.2 Global Internet Advertising Market Size Market Share by Players (2016-2018)
3.2 Global Internet Advertising Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
4 Internet Advertising by Regions
4.1 Internet Advertising Market Size by Regions
4.2 Americas Internet Advertising Market Size Growth
4.3 APAC Internet Advertising Market Size Growth
4.4 Europe Internet Advertising Market Size Growth
4.5 Middle East & Africa Internet Advertising Market Size Growth
5 Americas
5.1 Americas Internet Advertising Market Size by Countries
5.2 Americas Internet Advertising Market Size by Type
5.3 Americas Internet Advertising Market Size by Application
5.4 United States
5.5 Canada
5.6 Mexico
5.7 Key Economic Indicators of Few Americas Countries
6 APAC
6.1 APAC Internet Advertising Market Size by Countries
6.2 APAC Internet Advertising Market Size by Type
6.3 APAC Internet Advertising Market Size by Application
6.4 China
6.5 Japan
6.6 Korea
6.7 Southeast Asia
6.8 India
6.9 Australia
6.10 Key Economic Indicators of Few APAC Countries
7 Europe
7.1 Europe Internet Advertising by Countries
7.2 Europe Internet Advertising Market Size by Type
7.3 Europe Internet Advertising Market Size by Application
7.4 Germany
7.5 France
7.6 UK
7.7 Italy
7.8 Russia
7.9 Spain
7.10 Key Economic Indicators of Few Europe Countries
8 Middle East & Africa
8.1 Middle East & Africa Internet Advertising by Countries
8.2 Middle East & Africa Internet Advertising Market Size by Type
8.3 Middle East & Africa Internet Advertising Market Size by Application
8.4 Egypt
8.5 South Africa
8.6 Israel
8.7 Turkey
8.8 GCC Countries
9 Market Drivers, Challenges and Trends
9.1 Market Drivers and Impact
9.1.1 Growing Demand from Key Regions
9.1.2 Growing Demand from Key Applications and Potential Industries
9.2 Market Challenges and Impact
9.3 Market Trends
10 Global Internet Advertising Market Forecast
10.1 Global Internet Advertising Market Size Forecast (2018-2023)
10.2 Global Internet Advertising Forecast by Regions
10.2.1 Global Internet Advertising Forecast by Regions (2018-2023)
10.2.2 Americas Market Forecast
10.2.3 APAC Market Forecast
10.2.4 Europe Market Forecast
10.2.5 Middle East & Africa Market Forecast
10.3 Americas Forecast by Countries
10.3.1 United States Market Forecast
10.3.2 Canada Market Forecast
10.3.3 Mexico Market Forecast
10.3.4 Brazil Market Forecast
10.4 APAC Forecast by Countries
10.4.1 China Market Forecast
10.4.2 Japan Market Forecast
10.4.3 Korea Market Forecast
10.4.4 Southeast Asia Market Forecast
10.4.5 India Market Forecast
10.4.6 Australia Market Forecast
10.5 Europe Forecast by Countries
10.5.1 Germany Market Forecast
10.5.2 France Market Forecast
10.5.3 UK Market Forecast
10.5.4 Italy Market Forecast
10.5.5 Russia Market Forecast
10.5.6 Spain Market Forecast
10.6 Middle East & Africa Forecast by Countries
10.6.1 Egypt Market Forecast
10.6.2 South Africa Market Forecast
10.6.3 Israel Market Forecast
10.6.4 Turkey Market Forecast
10.6.5 GCC Countries Market Forecast
10.7 Global Internet Advertising Forecast by Type
10.8 Global Internet Advertising Forecast by Application
11 Key Players Analysis
11.1 Alphabet
11.1.1 Company Details
11.1.2 Internet Advertising Product Offered
11.1.3 Alphabet Internet Advertising Revenue, Gross Margin and Market Share (2016-2018)
11.1.4 Main Business Overview
11.1.5 Alphabet News
11.2 Facebook
11.2.1 Company Details
11.2.2 Internet Advertising Product Offered
11.2.3 Facebook Internet Advertising Revenue, Gross Margin and Market Share (2016-2018)
11.2.4 Main Business Overview
11.2.5 Facebook News
11.3 Baidu
11.3.1 Company Details
11.3.2 Internet Advertising Product Offered
11.3.3 Baidu Internet Advertising Revenue, Gross Margin and Market Share (2016-2018)
11.3.4 Main Business Overview
11.3.5 Baidu News
11.4 Yahoo! Inc
11.4.1 Company Details
11.4.2 Internet Advertising Product Offered
11.4.3 Yahoo! Inc Internet Advertising Revenue, Gross Margin and Market Share (2016-2018)
11.4.4 Main Business Overview
11.4.5 Yahoo! Inc News
11.5 Microsoft
11.5.1 Company Details
11.5.2 Internet Advertising Product Offered
11.5.3 Microsoft Internet Advertising Revenue, Gross Margin and Market Share (2016-2018)
11.5.4 Main Business Overview
11.5.5 Microsoft News
11.6 Alibaba
11.6.1 Company Details
11.6.2 Internet Advertising Product Offered
11.6.3 Alibaba Internet Advertising Revenue, Gross Margin and Market Share (2016-2018)
11.6.4 Main Business Overview
11.6.5 Alibaba News
11.7 Tencent
11.7.1 Company Details
11.7.2 Internet Advertising Product Offered
11.7.3 Tencent Internet Advertising Revenue, Gross Margin and Market Share (2016-2018)
11.7.4 Main Business Overview
11.7.5 Tencent News
11.8 Twitter
11.8.1 Company Details
11.8.2 Internet Advertising Product Offered
11.8.3 Twitter Internet Advertising Revenue, Gross Margin and Market Share (2016-2018)
11.8.4 Main Business Overview
11.8.5 Twitter News
11.9 Aol(Verizon Communications)
11.9.1 Company Details
11.9.2 Internet Advertising Product Offered
11.9.3 Aol(Verizon Communications) Internet Advertising Revenue, Gross Margin and Market Share (2016-2018)
11.9.4 Main Business Overview
11.9.5 Aol(Verizon Communications) News
11.10 eBay
11.10.1 Company Details
11.10.2 Internet Advertising Product Offered
11.10.3 eBay Internet Advertising Revenue, Gross Margin and Market Share (2016-2018)
11.10.4 Main Business Overview
11.10.5 eBay News
11.11 Linkedin
11.12 Amazon
11.13 IAC
11.14 Soho
11.15 Pandora
12 Research Findings and Conclusion
Table Product Specifications of Internet Advertising
Figure Internet Advertising Report Years Considered
Figure Market Research Methodology
Figure Global Internet Advertising Market Size Growth Rate 2013-2023 ($ Millions)
Table Internet Advertising Market Size CAGR by Region 2013-2023 ($ Millions)
Table Major Players of Search Ads
Table Major Players of Mobile Ads
Table Major Players of Banner Ads
Table Major Players of Classified Ads
Table Major Players of Digital Video Ads
Table Major Players of Others
Table Market Size by Type (2013-2018) ($ Millions)
Table Global Internet Advertising Market Size Market Share by Type (2013-2018)
Figure Global Internet Advertising Market Size Market Share by Type (2013-2018)
Figure Global Search Ads Market Size Growth Rate
Figure Global Mobile Ads Market Size Growth Rate
Figure Global Banner Ads Market Size Growth Rate
Figure Global Classified Ads Market Size Growth Rate
Figure Global Digital Video Ads Market Size Growth Rate
Figure Global Others Market Size Growth Rate
Figure Internet Advertising Consumed in Retail
Figure Global Internet Advertising Market: Retail (2013-2018) ($ Millions)
Figure Global Retail YoY Growth ($ Millions)
Figure Internet Advertising Consumed in Automotive
Figure Global Internet Advertising Market: Automotive (2013-2018) ($ Millions)
Figure Global Automotive YoY Growth ($ Millions)
Figure Internet Advertising Consumed in Entertainment
Figure Global Internet Advertising Market: Entertainment (2013-2018) ($ Millions)
Figure Global Entertainment YoY Growth ($ Millions)
Figure Internet Advertising Consumed in Financial Services
Figure Global Internet Advertising Market: Financial Services (2013-2018) ($ Millions)
Figure Global Financial Services YoY Growth ($ Millions)
Figure Internet Advertising Consumed in Telecom
Figure Global Internet Advertising Market: Telecom (2013-2018) ($ Millions)
Figure Global Telecom YoY Growth ($ Millions)
Table Global Internet Advertising Market Size by Application (2013-2018) ($ Millions)
Table Global Internet Advertising Market Size Market Share by Application (2013-2018)
Figure Global Internet Advertising Market Size Market Share by Application (2013-2018)
Figure Global Internet Advertising Market Size in Retail Growth Rate
Figure Global Internet Advertising Market Size in Automotive Growth Rate
Figure Global Internet Advertising Market Size in Entertainment Growth Rate
Figure Global Internet Advertising Market Size in Financial Services Growth Rate
Figure Global Internet Advertising Market Size in Telecom Growth Rate
Figure Global Internet Advertising Market Size in Consumer Goods Growth Rate
Figure Global Internet Advertising Market Size in Others Growth Rate
Table Global Internet Advertising Revenue by Players (2016-2018) ($ Millions)
Table Global Internet Advertising Revenue Market Share by Players (2016-2018)
Figure Global Internet Advertising Revenue Market Share by Players in 2017
Table Global Internet Advertising Key Players Head office and Products Offered
Table Internet Advertising Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
Table Global Internet Advertising Market Size by Regions 2013-2018 ($ Millions)
Table Global Internet Advertising Market Size Market Share by Regions 2013-2018
Figure Global Internet Advertising Market Size Market Share by Regions 2013-2018
Figure Americas Internet Advertising Market Size 2013-2018 ($ Millions)
Figure APAC Internet Advertising Market Size 2013-2018 ($ Millions)
Figure Europe Internet Advertising Market Size 2013-2018 ($ Millions)
Figure Middle East & Africa Internet Advertising Market Size 2013-2018 ($ Millions)
Table Americas Internet Advertising Market Size by Countries (2013-2018) ($ Millions)
Table Americas Internet Advertising Market Size Market Share by Countries (2013-2018)
Figure Americas Internet Advertising Market Size Market Share by Countries in 2017
Table Americas Internet Advertising Market Size by Type (2013-2018) ($ Millions)
Table Americas Internet Advertising Market Size Market Share by Type (2013-2018)
Figure Americas Internet Advertising Market Size Market Share by Type in 2017
Table Americas Internet Advertising Market Size by Application (2013-2018) ($ Millions)
Table Americas Internet Advertising Market Size Market Share by Application (2013-2018)
Figure Americas Internet Advertising Market Size Market Share by Application in 2017
Figure United States Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Canada Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Mexico Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Table APAC Internet Advertising Market Size by Countries (2013-2018) ($ Millions)
Table APAC Internet Advertising Market Size Market Share by Countries (2013-2018)
Figure APAC Internet Advertising Market Size Market Share by Countries in 2017
Table APAC Internet Advertising Market Size by Type (2013-2018) ($ Millions)
Table APAC Internet Advertising Market Size Market Share by Type (2013-2018)
Figure APAC Internet Advertising Market Size Market Share by Type in 2017
Table APAC Internet Advertising Market Size by Application (2013-2018) ($ Millions)
Table APAC Internet Advertising Market Size Market Share by Application (2013-2018)
Figure APAC Internet Advertising Market Size Market Share by Application in 2017
Figure China Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Japan Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Korea Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Southeast Asia Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure India Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Australia Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Table Europe Internet Advertising Market Size by Countries (2013-2018) ($ Millions)
Table Europe Internet Advertising Market Size Market Share by Countries (2013-2018)
Figure Europe Internet Advertising Market Size Market Share by Countries in 2017
Table Europe Internet Advertising Market Size by Type (2013-2018) ($ Millions)
Table Europe Internet Advertising Market Size Market Share by Type (2013-2018)
Figure Europe Internet Advertising Market Size Market Share by Type in 2017
Table Europe Internet Advertising Market Size by Application (2013-2018) ($ Millions)
Table Europe Internet Advertising Market Size Market Share by Application (2013-2018)
Figure Europe Internet Advertising Market Size Market Share by Application in 2017
Figure Germany Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure France Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure UK Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Italy Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Russia Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Spain Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Table Middle East & Africa Internet Advertising Market Size by Countries (2013-2018) ($ Millions)
Table Middle East & Africa Internet Advertising Market Size Market Share by Countries (2013-2018)
Figure Middle East & Africa Internet Advertising Market Size Market Share by Countries in 2017
Table Middle East & Africa Internet Advertising Market Size by Type (2013-2018) ($ Millions)
Table Middle East & Africa Internet Advertising Market Size Market Share by Type (2013-2018)
Figure Middle East & Africa Internet Advertising Market Size Market Share by Type in 2017
Table Middle East & Africa Internet Advertising Market Size by Application (2013-2018) ($ Millions)
Table Middle East & Africa Internet Advertising Market Size Market Share by Application (2013-2018)
Figure Middle East & Africa Internet Advertising Market Size Market Share by Application in 2017
Figure Egypt Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure South Africa Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Israel Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Turkey Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure GCC Countries Internet Advertising Market Size Growth 2013-2018 ($ Millions)
Figure Global Internet Advertising arket Size Forecast (2018-2023) ($ Millions)
Table Global Internet Advertising Market Size Forecast by Regions (2018-2023) ($ Millions)
Table Global Internet Advertising Market Size Market Share Forecast by Regions
Figure Americas Internet Advertising Market Size 2018-2023 ($ Millions)
Figure APAC Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Europe Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Middle East & Africa Internet Advertising Market Size 2018-2023 ($ Millions)
Figure United States Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Canada Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Mexico Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Brazil Internet Advertising Market Size 2018-2023 ($ Millions)
Figure China Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Japan Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Korea Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Southeast Asia Internet Advertising Market Size 2018-2023 ($ Millions)
Figure India Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Australia Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Germany Internet Advertising Market Size 2018-2023 ($ Millions)
Figure France Internet Advertising Market Size 2018-2023 ($ Millions)
Figure UK Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Italy Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Russia Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Spain Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Egypt Internet Advertising Market Size 2018-2023 ($ Millions)
Figure South Africa Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Israel Internet Advertising Market Size 2018-2023 ($ Millions)
Figure Turkey Internet Advertising Market Size 2018-2023 ($ Millions)
Figure GCC Countries Internet Advertising Market Size 2018-2023 ($ Millions)
Table Global Internet Advertising Market Size Forecast by Type (2018-2023) ($ Millions)
Table Global Internet Advertising Market Size Market Share Forecast by Type (2018-2023)
Table Global Internet Advertising Market Size Forecast by Application (2018-2023) ($ Millions)
Table Global Internet Advertising Market Size Market Share Forecast by Application (2018-2023)
Table Alphabet Basic Information, Head Office, Major Market Areas and Its Competitors
Table Alphabet Internet Advertising Revenue and Gross Margin (2016-2018)
Figure Alphabet Internet Advertising Market Share (2016-2018)
Table Facebook Basic Information, Head Office, Major Market Areas and Its Competitors
Table Facebook Internet Advertising Revenue and Gross Margin (2016-2018)
Figure Facebook Internet Advertising Market Share (2016-2018)
Table Baidu Basic Information, Head Office, Major Market Areas and Its Competitors
Table Baidu Internet Advertising Revenue and Gross Margin (2016-2018)
Figure Baidu Internet Advertising Market Share (2016-2018)
Table Yahoo! Inc Basic Information, Head Office, Major Market Areas and Its Competitors
Table Yahoo! Inc Internet Advertising Revenue and Gross Margin (2016-2018)
Figure Yahoo! Inc Internet Advertising Market Share (2016-2018)
Table Microsoft Basic Information, Head Office, Major Market Areas and Its Competitors
Table Microsoft Internet Advertising Revenue and Gross Margin (2016-2018)
Figure Microsoft Internet Advertising Market Share (2016-2018)
Table Alibaba Basic Information, Head Office, Major Market Areas and Its Competitors
Table Alibaba Internet Advertising Revenue and Gross Margin (2016-2018)
Figure Alibaba Internet Advertising Market Share (2016-2018)
Table Tencent Basic Information, Head Office, Major Market Areas and Its Competitors
Table Tencent Internet Advertising Revenue and Gross Margin (2016-2018)
Figure Tencent Internet Advertising Market Share (2016-2018)
Table Twitter Basic Information, Head Office, Major Market Areas and Its Competitors
Table Twitter Internet Advertising Revenue and Gross Margin (2016-2018)
Figure Twitter Internet Advertising Market Share (2016-2018)
Table Aol(Verizon Communications) Basic Information, Head Office, Major Market Areas and Its Competitors
Table Aol(Verizon Communications) Internet Advertising Revenue and Gross Margin (2016-2018)
Figure Aol(Verizon Communications) Internet Advertising Market Share (2016-2018)
Table eBay Basic Information, Head Office, Major Market Areas and Its Competitors
Table eBay Internet Advertising Revenue and Gross Margin (2016-2018)
Figure eBay Internet Advertising Market Share (2016-2018)
Table Linkedin Basic Information, Head Office, Major Market Areas and Its Competitors
Table Amazon Basic Information, Head Office, Major Market Areas and Its Competitors
Table IAC Basic Information, Head Office, Major Market Areas and Its Competitors
Table Soho Basic Information, Head Office, Major Market Areas and Its Competitors
Table Pandora Basic Information, Head Office, Major Market Areas and Its Competitors
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