Materials & Chemicals

2016 CompetitiveWatch: Henkel in the Global Paint and Coatings Industry-Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

  • VPG355209
  • 14 Pages
  • November 2015
  • Materials & Chemicals
This new report from VPGMarketResearch provides insightful analysis of Henkels capabilities, goals and strategies in the global paint and coatings market. The report presents a worldwide strategic overview of the paint and coatings market, including:

  • Sales forecasts for major market segments.

  • Sales forecasts for key geographic regions: North America, Europe, Asia Pacific, Latin America, Africa, Mideast.

  • In addition, the report reviews the major U.S. and international regulatory, technological, economic, demographic, and social trends with potentially significant impact on the paints and coatings industry during the next five years, including discussion of such key issues as industry consolidation, market globalization, environmental regulations and others.



The analysis of Henkel includes:



  • Specific business, new product development and marketing

    strategies.

  • Major strengths and weaknesses, e.g., managerial, organizational,

    marketing and product development.

  • Anticipated acquisitions, joint ventures and divestitures.

  • Promotional tactics.

  • Distribution approaches.

  • Product service and support.

  • Customer relations.

  • Internally developed and acquired technologies, processes, and related capabilities.

  • Proprietary technologies and patent litigations.


Contains 14 pages 3 tables

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