Diagnostic and Biotech

2015 World Animal Health Market Outlook and Leading Supplier Business Strategies and Marketing Tactics

  • VPG200063
  • 80 Pages
  • April 2015
  • Diagnostic and Biotech

This new 80-page report from analyzes business strategies and marketing tactics of the world’s leading animal health companies, including:



Five-year forecasts for: 

- Major market segments 

- Key geographic regions

Assessment of major U.S. and international trends with potentially significant impact on the animal health industry during the next five years, including discussion of such issues as pricing, industry consolidation, market globalization, growing R&D cost, generics, as well as advances in genomics, proteomics, drug screening, tissue engineering, bioinformatics and other technologies.

The company profiles include:



Specific business, new product development and marketing strategies.

Anticipated acquisitions, joint ventures and divestitures.

Major strengths and weaknesses.

Sales force size in the U.S. and other markets.

Promotional tactics

Distribution approaches

Product service and support

Customer relations

Contains 80 pages and 6 tables


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