Medical Devices

2015 Siemens: Global Challenges, Technological Capabilities, Marketing Tactics, and Strategic Direction in the Diagnostic Imaging Sector

  • VPG302889
  • 111 Pages
  • June 2015
  • Medical Devices

The strategic assessment of Siemens, one of the world`s leading diagnostic imaging companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from VPGMarketResearch presents a comprehensive analysis of the company`s performance, capabilities, goals, and strategies in the global diagnostic imaging market.


SECTION I: EXECUTIVE SUMMARY


SECTION II: BUSINESS ORGANIZATION

- History of the companys diagnostic imaging business evolution, which is important to

understanding the corporate culture, management mentality and strategies.

- Recent acquisitions, divestitures and major organizational changes.



SECTION III: FACILITIES AND EMPLOYEES


SECTION IV: TECHNOLOGICAL KNOW-HOW



SECTION V: PRODUCT PORTFOLIO

- Placements and installed base of major systems in the U.S. and abroad, by modality.

- Review of major product lines.


SECTION VI: MARKETING TACTICS



SECTION VII: FINANCIAL ANALYSIS

- Estimated sales and operating profit by division, geographic region and product line.

- Five-year sales and operating profit performance.


SECTION VIII: R&D EXPENDITURES AND MAJOR PROGRAMS



SECTION IX: COLLABORATIVE ARRANGEMENTS

- Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.

- Terms of collaborative agreements and specific products involved.


SECTION X: STRATEGIC DIRECTION


List of Tables


Siemens Sales by Business Sector


Siemens Sales Growth by Business Sector


Siemens Operating Profit by Business Sector


Siemens Operating Profit Growth by Business Sector


Siemens Imaging System Sales and Operating Profit Growth


Siemens Imaging System Sales by Geographic Region


Siemens Imaging System Worldwide Sales by Modality/Business


Siemens Imaging System Sales by Modality/Business and Geographic Region


Siemens Diagnostic Imaging Operating Profit and Margins by Modality/Business


Siemens Imaging System Placements and Installed Base by Modality and Geographic Region


Contains 111 pages and 10 tables

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