Medical Devices

2015 Hologic: Global Challenges, Technological Capabilities, Marketing Tactics, and Strategic Direction in the Diagnostic Imaging Sector

  • VPG302886
  • 49 Pages
  • June 2015
  • Medical Devices

The strategic assessment of Hologic, one of the world`s leading diagnostic imaging companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from VPGMarketResearch presents a comprehensive analysis of the company`s performance, capabilities, goals, and strategies in the global diagnostic imaging market.


SECTION I: EXECUTIVE SUMMARY


SECTION II: BUSINESS ORGANIZATION

- History of the companys diagnostic imaging business evolution, which is important to

understanding the corporate culture, management mentality and strategies.

- Recent acquisitions, divestitures and major organizational changes.



SECTION III: FACILITIES AND EMPLOYEES


SECTION IV: TECHNOLOGICAL KNOW-HOW



SECTION V: PRODUCT PORTFOLIO

- Placements and installed base of major systems in the U.S. and abroad, by modality.

- Review of major product lines.


SECTION VI: MARKETING TACTICS



SECTION VII: FINANCIAL ANALYSIS

- Estimated sales and operating profit by division, geographic region and product line.

- Five-year sales and operating profit performance.


SECTION VIII: R&D EXPENDITURES AND MAJOR PROGRAMS



SECTION IX: COLLABORATIVE ARRANGEMENTS

- Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.

- Terms of collaborative agreements and specific products involved.


SECTION X: STRATEGIC DIRECTION


List of Tables


Hologic Sales and Operating Profit Growth


Hologic Sales by Product Line/Business


Hologic Sales Growth by Product Line/Business


Hologic Operating Profit by Product Line


Hologic Operating Profit Growth by Product Line


Hologic Sales by Geographic Region


Hologic Sales Product Growth by Geographic Region


Contains 49 pages and 7 tables

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