Pharmaceuticals

2015 Competitive Watch: Bayer in the Global Animal Health Industry-Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

  • VPG326762
  • 0 Pages
  • September 2015
  • Pharmaceuticals
Strategic
assessment of the competitive environment is widely recognized as one of the
highest priority management responsibilities, the task crucial to business
survival, growth and profitability.
This new report from VPG provides strategic assessment of Bayer's technological know-how, marketing tactics and strategic directions in the global animal health market.

SECTION I: TECHNOLOGICAL KNOW-HOW

SECTION II: MARKETING TACTICS

SECTION III: STRATEGIC DIRECTION

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