Materials & Chemicals

2015 Competitive Watch: Bayer in the Global Agrochemical Industry-Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

  • VPG326723
  • 66 Pages
  • September 2015
  • Materials & Chemicals

This strategic assessment of Bayer, one of the world's leading agrochemical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from VPGMarketResearch presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global agrochemical market.

SECTION I: EXECUTIVE SUMMARY
A 3-5 page synopsis of key sections.

SECTION II: BUSINESS ORGANIZATION
History of the companys agrochemical business evolution, which is important to understanding
the corporate culture, management mentality and strategies.
Recent acquisitions, divestitures and major organizational changes.
Current organizational structure.

SECTION III: SENIOR MANAGEMENT
Names, titles and background of key executives.

SECTION IV: FACILITIES AND EMPLOYEES
Administrative, manufacturing and R&D facilities in the U.S. and abroad.
Manufacturing practices.
New plants under construction.
The U.S. and international work force size and distribution.

SECTION V: TECHNOLOGICAL KNOW-HOW
Internally developed and acquired agrochemical and related capabilities.
Proprietary technologies and patent litigation.

SECTION VI: PRODUCT PORTFOLIO
Review of major product lines.
Applications, advantages and weaknesses of leading products.

SECTION VII: MARKETING TACTICS
Promotional tactics.
Distribution approaches.
Product service and support.
Customer relations.

SECTION VIII: FINANCIAL ANALYSIS
Estimated sales by division, geographic region and product line. .
Five-year sales and operating profit performance.

SECTION IX: R&D EXPENDITURES AND MAJOR PROGRAMS
Estimated R&D budget.
Research facilities and staff.
New technologies, products and applications in development.

SECTION X: COLLABORATIVE ARRANGEMENTS
Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.
Terms of collaborative agreements and specific products involved.

SECTION XI: STRATEGIC DIRECTION
Specific business, new product development and marketing strategies.
Anticipated acquisitions, joint ventures and divestitures.

Contains66 pages and 17 tables

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