Consumer Goods

2014 Q4 Consumer Survey Data - Australia - Personal Care, Household Care, and Tobacco

  • CAN376651
  • 6 Pages
  • October 2014
  • Consumer Goods
Summary
In Q4 2014, we surveyed 1000 consumers in Australia about various issues impacting personal care, household care, and tobacco sectors. Among the topics included are smoking habits; attitudes towards aging; spa and at-home treatments; effectiveness of claims; and brand switching influencers. The data is presented in Excel with the full question list, and response data by gender, age, and country.


Synopsis
- Use our data to conduct your own analysis of the personal care, household care, and tobacco sectors in Australia

- Understand what consumers' purchasing habits are in Australia according to age and gender

- Gain insight into consumer engagement across key personal care, household care, and tobacco categories

ReasonsToBuy
- How frequently do consumers smoke various types of products?

- What are consumers' attitudes towards aging and what products do they use?

- What beauty treatments do consumers perform at home and which in salons?

- What would make a consumer change their choice of household cleaning brand?

Key Highlights
Full list of questions asked about personal care, household care, and tobacco in the Canadean 2014 Q4 Consumer Survey

Data provided in easy-to-use tables in Excel

Data provided by national average, gender, and age group
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