Food & Beverages

2014 Consumer Survey Data New Zealand - Alcoholic Drinks and Tobacco

  • CAN376506
  • 6 Pages
  • April 2014
  • Food & Beverages
Summary
In February and March 2014, we surveyed 1,000 consumers in New Zealand about what they drink, whether and what they smoke, how often, their level of spend, and their purchasing behavior across dozens of alcoholic drinks categories, tobacco, and smoking alternatives. The data is presented in Excel format with the full question list, and response data by gender and age.


Synopsis
- Use our data to conduct your own analysis of the alcoholic drinks and tobacco sectors in New Zealand

- Understand what consumers' alcoholic drink and tobacco purchasing habits are in New Zealand according to age and gender

- Gain insight into consumer engagement across dozens of alcoholic drinks categories, tobacco, and smoking alternatives.

ReasonsToBuy
- How often do consumers drink different types of alcohol?

- Which consumers smoke, what do they smoke, and how often?

- What are consumers' alcoholic drink and tobacco spending priorities?

- Do consumers demonstrate different shopping behaviours according to category?

Key Highlights
Full list of questions asked about alcoholic drinks, tobacco, and smoking alternatives in the Canadean 2014 Consumer Survey

Data provided in easy-to-use tables in Excel

Data provided by national average, gender, and age group
Please Select Format

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