Healthcare

2014 Consumer Survey Data Italy - Personal Care and Baby Care

  • CAN376553
  • 6 Pages
  • April 2014
  • Healthcare
Summary
In February and March 2014, we surveyed 1,000 consumers in Italy about their personal care and baby care product usage, their level of spend, and purchasing behavior across a number of categories. Additionally, the survey questioned consumers about their top beauty and grooming concerns. The data is presented in Excel format with the full question list, and response data by gender and age.


Synopsis
- Use our data to conduct your own analysis of the personal care and baby care sectors in Italy

- Understand what consumers' personal care and baby care purchasing habits are in Italy according to age and gender

- Gain insight into consumer engagement across the personal care and baby care sectors

ReasonsToBuy
- What are consumers' key beauty and grooming concerns?

- How often do consumers use personal care and baby care products and how engaged are they in the category?

- What are consumers' personal care and baby care spending priorities?

Key Highlights
Full list of questions asked about the personal care and baby care sectors in the Canadean 2014 Consumer Survey

Data provided in easy-to-use tables in Excel

Data provided by national average, gender, and age group
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