Food & Beverages

Market Focus: Trends & Developments in the Savory Snacks Sector in Indonesia to 2018

  • CAN94271
  • 47 Pages
  • April 2014
  • Food & Beverages

Synopsis
This report brings together consumer insight and market data to provide a comprehensive brief of the Indonesia Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.
Scope
Savory Snacks play a very important role in the Indonesian diet. Nuts & Seeds account for the majority of the Savory Snacks market by value, followed by Processed Snacks. Savory Snacks (krupuk and kripik) have a long tradition of being eaten as a meal enhancers and in-between-meals. Convenience Stores are the most successful format of distribution for Savory Snacks in Indonesia. Consumers prefer to buy Savory Snacks from traditional stores called warungs, small shops near residential areas, and kaki limas, which are street carts. This is followed by sales through modern retail channels such as Hypermarket & Supermarkets.
Summary
Offering new product experiences that add value to the product can be a key marketing strategy
Marketers can target region specific needs while exploring new ingredients in the Savory Snacks market
Potato Chips, Ethnic Snacks, and Popcorn will drive future growth in the Savory Snacks market
Convenience Stores account for the largest share in Indonesian Savory Snacks sales
Rising consumption of Potato Chips, Ethnic Snacks, and Processed Snacks will drive changes in packaging demand by 2018
ReasonsToBuy
This overview of the consumer and market dynamics of the Indonesian Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
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