This report provides a concise overview of the Skincare market in Germany. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Skincare sector in Germany.
Key growth categories are highlighted by analyzing the market dynamics of five Skincare categories: Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover.
Market shares are provided for the leading brands across the Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover categories.
An overview of packaging trends in the German Skincare sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Skincare sector.
Why was the report written?
This overview of the consumer and market dynamics of the German Skincare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
The volume of Skincare products used in Germany will steadily increase during 2012-2017 at a CAGR slightly higher than that registered during 2007-2012. However, the market has experienced volatile growth in US$ terms, due to fluctuating exchange rates which has added complexity to the market for international companies operating in the German Skincare market
What are the key drivers behind recent market changes?
With more than 52% of the population was above 40 years of age as of 2012, the population mix in Germany has been skewed towards the aging population aided by rising life expectancy and the lower birth rate in the country. Therefore, with the countrys population looking to age further, the future target for retailers should be the richer, aging gray consumer rather than the cash-strapped young consumers. German consumers skincare needs are driven by age-based necessities together with the desire for tailored products. Product demand is also influenced by new gender behavior along with a desire for better value for money from their purchases
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the German Skincare sector. This allows for the rapid identification of key growth opportunities across five Skincare categories and their packaging.
The closure of the Schlecker drugstore chain in 2012 has given rise to opportunities for new and old players alike towards expanding their consumer base by filling up the gaps thus created across towns which had been left devoid of parapharmacies/drugstores since the formers departure.
Body Care and Facial Care are the most valuable categories in the German Skincare sector and are expected to witness sound growth rates during 2012-2017
The health & beauty market in Germany is fragmented in terms of competitiveness and companies overall sales shares. Though hypermarkets & supermarkets lead distribution, the market is also marked by the presence of specialist national retailers
Inspite of the economic uncertainty and a tendency among consumers to cut down on expenses, the overall share of private label products in Germanys Skincare sector remains low. However, a high private label penetration rate was seen in the Make-up Remover category, which was even higher than the overall skincare private label penetration
Depilatories registered the lowest growth rate during 2012 with consumers shying away from such premium products driven by the fragile state of the economy, while make-up removers continues to be a low value category in the German Skincare market.