Food & Beverages

Market Focus: Trends and Developments in the Savory Snacks Sector in Germany

  • CAN75714
  • 45 Pages
  • December 2013
  • Food & Beverages
Synopsis
This report provides a concise overview of the Savory Snacks market in Germany. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends which will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behaviour, economic conditions and demography reveals emerging opportunities in the Savory Snacks sector.

Key growth categories are highlighted by analysing the market dynamics of major Savory Snacks categories.

Market shares are provided for the leading brands and private labels across Savory Snacks categories.

An overview of packaging trends in the German Savory Snacks sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Summary
Why was the report written?
This overview of the consumer and market dynamics of the German Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Germany is the biggest food market in the EU. Major trends include a greater demand for healthier Food such as low calorie, zero trans-fat, vegetarian, and organic options; foods that offer greater convenience such as designed for on-the-go, microwavable, easy to prepare or readily accessible for foodservices; and greater choice in terms of variety, such as more premium and exotic products, and Private Label products.

What are the key drivers behind recent market changes?
Most of the Snack foods are considered to be indulgence Food. However, high income level and health consciousness have raised demand for low fat and non-fat snack products that still taste good.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Germany Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.
ReasonsToBuy
Germany is regarded as the economic powerhouse of Europe, but is crucially dependent on an export market that covers not only the EU region, but emerging markets as well. Although the German economy has performed better than most other Western European countries, economic uncertainty in several EU countries is expected to affect consumer spending in Germany.

Price competition is very high in Germanys food retail market leading to low prices and slim margins. Discounters have a comparatively high share in food retailing in Germany.

Germany is the biggest food market in the EU. Major trends in both include a greater demand for healthier food such as low calorie, zero trans-fat, vegetarian, and organic options, and foods that offer greater convenience such as those designed for on-the-go, microwavable, easy to prepare or readily accessible for foodservices.

The German Savory Snacks market is complex, encompassing a variety of needs and tastes. The desire to Indulge is the key motivation driving consumption. This page examines the influence of two of the leading trends in the Savory Snacks sector in Germany.

The creation of Personal Space & Time and the desire to Enjoy eating snacks are the other important trends driving consumption of Savory Snacks in Germany. Evolving consumer tastes and preferences means that snacks marketers in Germany must adapt new strategies.
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