Food & Beverages

Market Focus: Trends and Developments in the Ice Cream Sector in Japan

  • CAN61369
  • 24 Pages
  • July 2013
  • Food & Beverages
Synopsis
This report provides a concise overview of the Ice Cream market in Japan. After reading this report, you will understand the size of the market, the economic, demographic and behavioral trends which will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Ice Cream sector.

Key growth categories are highlighted by analyzing the market dynamics of major Ice Cream categories.

Market shares are provided for the leading brands and private labels across Ice Cream categories.

An overview of packaging trends in the Japanese Ice Cream sector is provided, including primary packaging material and type, packaging closures, and outer packaging.


Summary
Why was the report written?
This overview of the consumer and market dynamics of the Japanese Ice Cream sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends which will drive growth in the coming years.

What is the current market landscape and what is changing?
Impulse Ice Cream is the largest category accounting for half of total packaged Ice Cream sales in Japan. Take-Home Ice cream, the second largest category, is the slowest growing. Its declining sales can be attributed to rise in smaller households comprising single or two person occupancy, who prefer eating out at Ice Cream parlors. All season products and increased premiumization are key trends in Japans Ice Cream market.

What are the key drivers behind recent market changes?
Japanese consumers are willing to pay premium prices for quality products instead of trading down. The increased number of seasonal products is part of Ice Cream companies strategy to reduce seasonality as Ice Cream consumption in Japan is highly seasonal, with consumption peaking during summer.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Ice Cream sector. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.
ReasonsToBuy
Japan is one of the fastest aging nations among developed countries. Consumers above the age of 65 accounted for 24% of the population in 2012, while children aged 14 and under made up only 13%. Consumer Packaged Goods companies are increasingly tapping into the lucrative grey market with a range of products targeting the elderly population. Increased health concerns have popularized healthy Ice Creams in Japan that are low fat, have low-carbohydrate content, or are pro-biotic.

Hypermarkets & Supermarkets continued to be the preferred distribution channel for Ice Cream, followed by Food & Drinks Specialists. Brand outlets of the leading Ice Cream brands, once a major attraction, have higher operational costs. In the Impulse Ice Cream category, Food & Drinks Specialists account for one-third of total sales.

Great taste, exotic flavors, and premium packaging make Ice Cream a favorite eating out indulgence. Japans Ice cream industry has an equal trade-off between on premise and off premise sales. Ice Cream parlors in Japan, several of which are company stores, offer blend-ins, mix-ins, and smooth-ins in a wide range of flavors such as green tea, azuki bean, and exotic fruit combinations that are highly popular.

Rising production costs implies optimizing price versus size. Japanese consumers prefer low-priced single-serve Ice Cream or that in mini pots/tubs. This makes the trade-off between price and size even more important.

The Artisanal Ice Cream category is the fastest-growing category that will also continue during 2012-2017, recording an annual growth rate that is higher than the overall market growth. Artisanal Ice Cream sales are driven by demand in its niche market, which offers Japanese style Ice Cream in local flavors.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Baking Ingredients Market (Ingredients, Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Baking ingredients such as flour, baking powder, yeast, etc., are used to make bakery products. The most popular bakery products include cakes and breads. Baking ingredients are widely used in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Packed Food Market (Categories, Confectioneries, Type Packed Food, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Packaging of food products provide protection from external environment and maintain physical, chemical and biological structure of the food. The demand for packed food is high due to increase in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Food Enzyme Market, Size, Share, Trends, Forecast, Global Analysis, Research, Report, Segmentation, Future Demand

Food and beverage enzymes are highly selective chemical catalysts that initiate metabolic reaction within unripe fruit and other food materials. The demand for enzyme consumption is expected to rise to ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Encapsulated Food Market (Core Phase, Shell Material, Technology, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Encapsulation is the process of incorporating food ingredients, enzymes and other materials into capsules. The parent market for the encapsulated food is the global food market, which was $4200 billion ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Ultra High Temperature Milk Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UHT milk is fresh milk that is processed in a very high temperature, pasteurized in a very less time, and then packaged in pre-sterilized containers without addition of any preservatives. ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Protein Hydrolysis Enzymes Market (Sources, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Protein hydrolysate enzymes are the amino protein which is used in the hydrolysis of bonds such as detergent industry. The protein hydrolysates are chiefly used in the removal of protein ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>