Packaging

Market Focus: Trends and Developments in the Bakery and Cereals Sector in Colombia

  • CAN88881
  • 50 Pages
  • July 2014
  • Packaging
Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Colombian Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories.

Key Findings
- The Bakery and Cereals market in Colombia is forecast to grow at a moderate rate during 2013-2018,with the highest growth in Energy Bars

- Changing Age Structure and Busy Lives influence Colombian consumers' Bakery and Cereals consumption and products that provide Fun and Enjoyment and Health benefits are gaining popularity

- The distribution of Bakery and Cereals in Colombia is highest through Food and Drink Specialists, followed by Hypermarkets and Supermarkets

- The Colombian Bakery and Cereals market is dominated by local players such as Grupo Nutresa and Colombina SA operating along with international companies such as TheKellogg'sCompany and Nestl S.A

- Products positioned as snacks or grab-and-go food will gain popularity in future years, and companies will benefit from using multiple platforms for promotional activities

Synopsis
The Colombian Bakery andCereals market is a moderate growth market; improving disposable income and stabilizing economic conditions keep the growth sustained. This market is dominated by a number of local players that operate alongside strong international competitors such as Nestl S.A. Bread and Rolls accounts for a major value share while Energy Bars is forecast to grow at the highest rate during 2013-2018.

ReasonsToBuy
This report brings together consumer insight and market data to provide a comprehensive brief of the Colombian Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereal categories.
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