Packaging

Market Focus: Trends and Developments in the Bakery and Cereals sector in Chile

  • CAN88878
  • 53 Pages
  • July 2014
  • Packaging
Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Chilean Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereals categories.

Key Findings
- The food Retail market in Chile is dominated by the large presence of international players such as Cencosud and Walmart. Food and Drinks Specialists are the most preferred destination for purchase of Bakery products in Chile, followed by Hypermarkets and Supermarkets.

- Private label sales in Chile are expected to grow further with Chilean consumers being price sensitive However, they face stiff competition from international brands, who have invested in Chile - thereby reducing their procurement and raw material cost

- Chilean children and adults face obesity issues and efforts are being taken by the Chilean authorities to govern policies regarding food ingredients. Chileans increasingly prefer healthier alternatives and innovative products due to increasing health concerns

- Health and Personal Space and Time are the major consumer trends in Bakery and Cereals market in Chile.

- Demand for indulging and innovative Bakery products is on the rise in Chile, driven by the country's young and affluent middle-class population.

Synopsis
Increased health concerns, due to the rising number of obese Chileans, have led to growth of the market for innovative Bakery and Cereal products. Products that are low-fat and come with nutritional additives are being preferred. Further, Chile's young population coupled with rising living standards provide opportunity for marketers to introduce new and innovative products. On-the-go, convenient products are poised for high growth during the forecast period while baking at home incidences will boost Baking Mixes category.

ReasonsToBuy
This report brings together consumer insight and market data to provide a comprehensive brief of the Chilean Bakery and Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery and Cereal categories.
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