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Virtual Video Value Chain 2014-2017: Ecosystem Operations and Analytics

Category : ICT Media  | Published Date : Jun-2014 | Pages : 700
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The virtual video value chain (an ecosystem connecting CDN, desktop, mobile and multi-screen ad networks, ad serving tech, programmatic inventory clearing systems, robust software platforms supporting consumer facing and enterprise centered video, plus IPTV/OTT/VOD solutions, CMS workflow and transformation, media players, encoding, processing, content discovery (including navigation and social conversation), security, optimization and analytics shape a highly integrated global marketplace worth $16.5 billion in 2014 receipts.

The U.S. component to the value chain grew at a CAGR of 42.2% (2006 – 2013) compared to a 35.7% global figure. Synchronizing growth explains unfolding opportunities worldwide as linear video migrates deeper into virtual networks linking vendors across multiple geographies and screens, as described in this multi-disciplinary product, services and business performance report produced by AccuStream Research.

This 700+ page edition, Virtual Video Value Chain 2014 – 2017: Ecosystem Operations and Analytics merges exclusive, extensive primary quantitative research highlighting each value chain entrant, product suites, pricing modules, revenue (post any partner or publisher payout), inventory cleared, served or managed with geographic coverage, comparative sector growth rates and business model implementations.

Operational analyses furnish number of accounts, MRR, fill rates, billings and billing models (i.e. CPM, CPC, CPCV), impressions delivered or cleared (by format and region of the world), business model constructs, publisher payout percentages, core competencies, revenue (2006 – 2017), global reach, market share, revenue trajectories, R & D initiatives, competitive assessments and strategic partnering initiatives.

Value chain principals include Akamai, Limelight Networks, Level 3, Verizon/Edgecast, CDNetworks, ChinaCache, Octoshape, Brightcove, Ooyala, thePlatform, Kaltura, TiVo/DigitalSmiths, Piksel, Neulion, Adobe Primetime, RAMP, adRise, BrightRoll, BlackArrow, Tremor Video, SpotXchange, AOL/Adap.tv, DG/MediaMind, Freewheel, YuMe, Buzz City, Amobee, JumpTap, Madhouse, Mobclix, InMobi, Encoding.com, Sorenson, Taboola, JWPlayer and many more.

This report’s wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.

Table Of Contents

Executive Summary  1
Global Virtual Video Value Chain 2014 – 2017: Tech Workflow, Distribution And Monetization Ecosystem Estimated At $16.5 Billion In 2014 Revenue  1
Ecosystem-Wide Double-Digit Growth Projected Through 2017  1
Desktop / Mobile Video Ad Tech Systems And Platforms Expected To Capture 31.9% Of Ecosystem Revenue Globally In 2014  5
U.S.-Based Solutions With Global Reach Forecast To Deliver $10.8 Billion In 2014 Technology, Software, Services And Support  7
The Virtual Video Value Chain: A Highly Integrated And Flourishing Ecosystem With Global Reach In 2014  9

Section One  11
Global Virtual Video Value Chain 2014 – 2017: Tech Workflow, Distribution And Monetization Ecosystem Estimated At $16.5 Billion In 2014 Revenue  11
Ecosystem-Wide Double-Digit Growth Projected Through 2017  11
Global Virtual Video Value Chain: 2006 - 2017  13
Desktop / Mobile Video Ad Tech Systems And Platforms Expected To Capture 31.9% Of Ecosystem Revenue Globally In 2014  16
Global Virtual Video Value Chain: Revenue Share By Ecosystem Sector 2006 - 2017  17
U.S.-Based Solutions With Global Reach Forecast To Deliver $10.8 Billion In 2014 Technology, Software, Services And Support  19
U.S./North American Virtual Video Value Chain: 2006 - 2017  20
The Virtual Video Value Chain: A Highly Integrated And Flourishing Ecosystem With Global Reach In 2014  24
The Global Virtual Video Value Chain Ecosystem Of Technologies And Solutions Produced A Combined Market Valued At $12.6 Billion In 2013  25
Global Virtual Video Value Chain 2006 - 2013: Cdns, Platforms, Ad Networks, Tech And Programmatic Systems  25
U.S. Vendors With Global Reach Generate $8.8 Billion In 2013 Total Revenue  28
U.S. / North American Virtual Video Value Chain 2006 - 2013: Cdns, Desktop/Mobile Ad Networks/Tech/Media Platforms  29
Cdn Segment Delivers 31.9% Of Total Ecosystem Revenue In 2013  31
Virtual Video Value Chain Revenue Share 2006 - 2013: Cdn, Ad Tech Systems And Platforms  31
Mobile Ad Tech Systems Led The Ecosystem In Cagr (2009 – 2013)  33
Video Advertising Network, Trafficking And Programmatic Revenue 2006 - 2013  34
Virtual Video Platforms/Solutions Revenue: 2006 - 2013  34
Cdn Market Value 2006 - 2013 (Retail Accounts Only)  35
Mobile Ad Clearing Ecosystem Net Revenue: 2009 - 2013  35

Section Two  36
Cdn Sector And Operations Analytics  36
Cdn Terminology Definitions:  36
Cdns 2014 – 2017: Pitching Network Availability, Security, Quality And Scale  42
Entertainment Media Revenue Share Of Cdn Market: 2006 - 2013  45
Cdn Business Operations, Market Dynamics, Technology And Account Acquisition Trends 2014 - 2017  46
Account Acquisition, New Entrants And Competitive Forces  46
Retail And Transit Bandwidth Pricing Indicators: 2014 - 2015  47
Video Formats And Adoption Trends  47
International Markets, Competition And Account Wins  48
The Macro Market: Cdn Accounts Under Contract Swell By 141.4% In 2013/2014 Ytd  48
Cdn Monthly Recurring Revenue Analysis: 2005 - 2013  49
Cdn Accounts: Annual Analysis: 2005 - 2013/2014  51
Mrr Analyzed By Individual Cdn: Average Mrr Increased 8.8% In 2013 To $6,719, Continuing On That Upward Track In 2014  53
Cdn Monthly Recurring Revenue Analysis: 2005 - 2013  53
Akamai Continues To Lead The Market In Revenue Share  56
Cdn Revenue And Market Share: 2010 - 2013  57
Cap Ex Investment Rose By 21% In 2013  59
Cdn Cap Ex Investment: 2007 - 2013  59
Cdns Continue To Deliver Cap Ex Investment Efficiency Balanced Against Account Additions  61
Cap Ex Analysis: Server Deployments And Account Growth: 2006 - 2014  61
The Cdn Sector Grew By 17.9% In 2013; Double-Digit Growth Forecast Through 2017  63
Cdn Market Revenue Analysis: 2003 - 2017  63
Media And Entertainment (Audio/Video—Excluding Games) Contract Value Increased By 5.4% In 2013  65
Total Media And Entertainment Cdn Contract Value: 2006 - 2013  65
Media And Entertainment Percent Cdn Revenue: 2006 - 2013  67
31.5% Of Commercial Market Value In Media And Entertainment Is Baked Into Cdn Contracts  70
Cdn Bandwidth Services Category Share: 2013  71
Entertainment And Media Commercial Market Value (Analyzed Against A Volume—Gigabytes Transferred Model) At $3.35 Billion In 2013 As Bandwidth Prices Stabilize  72
Commercial Bandwidth Market Value: Media And Entertainment 2006 - 2013  73
Commercial Market Value Comparison: 2012 - 2013  75
Domestic Cdns Are Forecast To Reach $3.36 Billion In 2014 Revenue  75
Cdn Market Revenue Analysis: 2003 - 2017  75
Cdn Market Expansion 2014 - 2017: The Strongest Account Growth Is Taking Place At Lower Mrr Bands Of The Market In 2013/2014  78
Cdn Revenue And Account Growth Rates: 2006 - 2013  78
International Cdns Estimated At $1.4 Billion In 2013 Contract Billing; 2014 Forecast At $1.76 Billion  80
Cdn Global Market Value Comparison: 2006 - 2013  82
Global Cdn Market Value (Delivered By Domestic Vs. International Cdns)  82
Global Cdn Market Value (Delivered By Domestic Vs. International Cdns) 2006 - 2013  84
Retail Bandwidth Pricing Stabilized In 2013/2014  87
Gigabytes Transferred And Mbps Retail Contract Pricing: 2006 - 2013/2014  87
Annual Pricing Percent Change Comparison Retail Vs. Transit 2006 - 2013/2014  87
Mbps Retail Contract Pricing: 2006 - 2013/2014  90
Retail And Transit Pricing Declines Do Not Necessarily Move In Tandem  92
Annual Pricing Comparison: Retail Versus Transit 2006 - 2013/2014  92
Cdn Provisioning And Services: Summary Revenue, Account, Performance Metrics And Infrastructure Profile And Analysis 2003 - 2017 (Part One)  95
Cdn Provisioning And Services: Summary Revenue, Account, Performance Metrics And Infrastructure Profile And Analysis 2003 - 2017 (Part Two)  98

Executive Forum: Sector Q & A’s  101
Akamai  101
Cdnetworks  108
Chinacache  113
Highwinds  120
Level 3  128
Limelight Networks  133
Maxcdn  138
Mirror Image  142
Rrsat  149
Tata Communications  154
Verizon Edgecast  160
Yottaa  165

Section Three  167
Virtual Video Software, Players, Navigation, Discovery, Workflow / Processing Solutions And Platform Analytics 2014  167
Terms And Definitions  167
Sector Overview: Virtual Video Platforms, Encoding, Transcoding, Cms, Engagement, Recommendation Tools And Technology Suites  172
Strategic Business Fundamentals, Market Outlook And Financial Performance  172
Setting The Sector’s Table Stakes: Balancing R & D Investment Against Realized Versus Perceived Customer Demand  174
Virtual Video Sector Continues To Consolidate, Reorganize, Hire Additional Staff, Attract Venture Capital Supporting New And Existing Entrants, As Well As Generating M & A  175
Consumer-Facing Virtual Video Platform Solutions And Iptv Vendors  175
Enterprise-Facing Virtual Video Solutions  180
Encoding/Transcoding/Processing And Crm  182
Discovery, Social Engagement, Search, Navigation, Recommendation Tools And Technology Suites  184
Virtual Video Products And Services Reach $1.53 Billion In 2013 Revenue; Total Sales Forecast To Increase 30.2% In 2014  187
Virtual Video Platforms, Encoding, Workflow And Discovery Services: Revenue Analysis 2007 - 2016  188
Virtual Video Platforms, Processing, Workflow, Delivery And Monetization Vendors: Core Competencies And Business Models  192
Virtual Video Tech Platform, Processing, Workflow, Delivery And Monetization Vendors: Annual Revenue Analytics 2007 - 2016  195
The Sector Is Forecast To Achieve A 24.9% Cagr Through 2016  198
Cagr Analysis By Segment: 2007 - 2016  198
Virtual Video Platforms, Encoding, Transcoding, Engagement, Recommendation Tools And Workflow Technologies: Total Sector Revenue Analysis: 2007 - 2016  200
Discovery And Video Platforms Segments Combine For 49.3% Of Total Sector Revenue In 2013  202
Virtual Video Platforms, Players, Tools And Technologies Annual Sector Share By Product Segment: 2007 - 2016  203

Executive Forum: Sector Q & A’s  205
1mainstream  205
Brightcove  209
Dacast  216
Digitalsmiths  220
Encoding.Com  226
Eyeio  232
Haivision  238
Invodo  242
Jwplayer  245
Kaltura  248
Neulion  253
Octoshape  257
Ooyala  263
Piksel  269
Qumu  273
Ramp  277
Snappytv  282
Sorenson Media  288
Taboola  292
Theplatform  295
Thinkanalytics  302
Ustream  306
Vantrix  311
Vbrick  315
Wowza Media Systems  319

Section Four:  324
Desktop / Multi-Screen Virtual Video Advertising Networks, Technologies And Programmatic Systems 2014 - 2016  324
Virtual Video Advertising Terminology And Definitions  324
Broadcast And Cable Tv Video Inventory To Video Plays: 2010 - 2013  325
Efficiency And Confidence: The Market Is Optimizing Against Audience Demographics, Screen Device And Impression Transparency  331
Inventory Management, Trafficking And Media Clearing Ecosystem Fundamentals 2014 - 2016  331
Video Spend Economics And Grp Economies: Screen Depth Creates More Views, Greater Reach And In-Stream Inventory, Combined With Data-Enhanced Audience/Impression Analytics Brand Advertisers Want  336
Rise Of The Machines: Programmatic Systems Touch 27% Of Virtual Video Spend In 2013, Going Higher In 2014 - 2016 As Publishers Respond To Multi-Platform Buyers  337
Video Ad Serving/Impression Outcomes/Dynamic Creative/Campaign Management  339
Ip-Based Authenticated Sign-In Is Here, Though Currently A Makeshift Reality: Usage, Present And Future Video Spend Indicators  340
Video Cpms: The Yin And Yang Of Big Data, The Cross-Platform Inventory Surge, Greater Audience And Impression Transparency  341
Business Operations And Topline Revenue Recognition; Calculation Of Unduplicated Video Ad Spend And Post Publisher Payout “Net” Revenue  342
Video Ad Networks, Tech/Trafficking Platforms, Auctions, Exchanges And Rtbs Enable $7.2 Billion In 2013 Video Spend  342
Summary Totals By Ad Clearing, Trafficking Segment: Video Spend Estimates And Analysis 2008 - 2013 With Forecasts Through 2016  347
Video Inventory/Spend Conclusion: Workflow, Management, Trafficking, Clearing, Audience And Impression Systems Plus Data Analytics Are In Fact Creating Greater Market Efficiencies  348
A Thriving Ecosystem: Market Entrants, Positions, Technologies And Areas Of Solutions Specialization 2014  353
Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, Rtbs, Bidding Management, Ssps And Dsps: 2014  353
Video Advertising Networks/Platforms: 2014  356
Video Ad Trafficking Platforms: 2014  357
Video Auctions, Exchanges, Rtbs, Bid Management Platforms, Data Science: 2014  358
The Video Advertising Ecosystem 2014: Market Positions And Business Models  359
Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, Rtbs, Ssps And Dsps: Inventory Pricing And Business Models 2014  362
Video Advertising Networks, Ad Trafficking, Platforms, Auctions, Exchanges, Rtbs:  Domestic/International Reach, Desktop/Mobile/Tablet/Ott Breakout 2013 - 2014  364
Networks, Platforms And Bid Management Systems: Virtual Video Inventory Analytics 2008 – 2013  366
Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, Rtbs, Ssps And Dsps: Access To Inventory 2008 - 2013/2014  368
Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, Rtbs, Ssps And Dsps: Inventory Pricing Analysis 2008 - 2013  370
Aggregated Virtual Video Media Spend: Relentless Pursuit Of Transparency/Efficiency Leads To Supply/Demand Equilibrium  372
Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, Rtbs, Ssps And Dsps: Aggregated Media Spend 2008 - 2013  375
Virtual Video Spend Growth By Technology Segment (Networks, Exchanges And Trafficking Platforms): Five-Year Cagrs Reveal High Double-Digit Rates  377
Video Ad Trafficking Platforms Deliver 55.9% Of Sector Spend In 2013  379
Video Ad Spend Summary Totals By Ad Clearing, Trafficking Segments: 2008 - 2013  381
Video Ad Network Inventory Rose By 74.8% In 2013, Spend By 57.9%  381
Video Ad Networks 2008 - 2013: Inventory And Spend Growth  382
Five Year Analysis Of Video Ad Network Ecpms Reflect Inventory Availability, Formats Supported (And Monetized) Plus Device Proliferation  384
Video Ad Network Cpm Analysis: 2008 - 2013  385
Video Advertising Networks/Platforms: Aggregate And Unduplicated Inventory, Spend And Ecpm Analysis 2008 - 2013  387
Video Advertising Networks/Platforms: Aggregate And Unduplicated Inventory, Spend And Ecpm Analysis 2008 - 2013  388
Video Advertising Networks/Platforms: Aggregated Media Spend 2008 - 2013  389
Video Ad Trafficking Platforms Projected To Deliver $6.8 Billion In Video Spend By 2016  390
Summary Totals By Ad Clearing, Trafficking Segment: Video Spend Estimates And Analysis 2008 - 2013 With Forecasts Through 2016  391
Summary In-Banner Video Spend And Ecpm Analysis: 2013  392
Summary In-Stream Video Spend And Ecpm Analysis: 2013  392
Video Ad Trafficking Platforms: Inventory And Spend Growth  394
Video Ad Trafficking Platforms: Aggregate And Unduplicated Inventory, Spend And Ecpm Analysis 2008 - 2013  395
Video Ad Trafficking/Platforms/Analytics/Services: Media Spend 2008 - 2013  397
Auction And Exchange Video Inventory Surpasses 436 Billion In 2013  398
Video Auctions, Exchanges, Rtbs, Bid Management Platforms, Data Science: Undupicated Inventory, Spend And Ecpm By Transaction Solution 2008 - 2013  399
Video Auctions, Exchanges, Rtbs, Bid Management Platforms, Data Science: Media Spend Value By Solution 2008 - 2013  401
Virtual Video Advertising: Buisiness Models, Inventory Billing/Pricing Models And Business Operations  402
Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, Rtbs, Ssps And Dsps: Inventory Pricing And Business Models 2014  402
Virtual Video Advertising Ecosystem: Net Revenue By Segment (Post Publisher Payouts, And Including All Platform Related Fees) Reveals Programmatic Strength In 2013  404
Video Ad Clearing And Trafficking Ecosystem: Annual Platform Revenue And Forecast 2008 - 2016  407
Net Revenue/Platform Analysis Including Aol-Adap.Tv  407
Video Ad Clearing And Trafficking Ecosystem: Annual Platform Revenue And Forecast 2008 - 2016  409
Net Revenue Analysis Including Aol-Adap.Tv And Google  409
Video Ad Clearing And Trafficking Ecosystem: Annual Platform Revenue And Forecast 2008 - 2016  412

Executive Forum: Sector Q & A’s  413
Adobe Primetime  413
Adrise  418
Blackarrow  422
Blinkx  429
Brightroll  435
Collective  441
Dynamix  446
Freewheel  449
Jun Group  459
Jwplayer  466
Kitara Media  469
Liverail  473
Madison Logic  478
Martini  483
Dg/Mediamind  489
Mixpo  496
Ndn (News Distribution Network)  503
Pointroll  508
Rocket Fuel  514
Set Media  519
Spotxchange  525
Sundaysky  532
Tremor Video  537
Videology  542
Vindico  551
Visible Measures  557
Yume Inc.  566

Section Five:  573
Global Mobile Advertising Technology And Platform Ecosystem Inventory And Operations Analytics: 2014  573
Mobile Advertising Tech Platforms And Inventory: Terms And Definitions  573
Global Mobile Audience, Ad Spend And Company Positioning Fundamentals  577
Mobile Advertising And Consumer Behavior  577
Ad Network Market Positioning  577
Cagr Analysis: 2009 - 2016  577
Exchanges And Auctions  578
Ssps (Aggregated Publisher Inventory Sources)  578
Dsps (Aggregated Sources Of Inventory Demand)  578
Rtbs/Programmatic Trading  578
Mobile Exchange, Auction And Inventory, Fill Rates And Media Spend: 2011 - 2013  580
Sources Of Inventory/Impression Requests  581
Ecpm Market Value By Geography: 2013  581
Filled Mobile Impressions By Geography: 2013  582
Sources Of Demand  582
Ad Serving Platforms  583
Mobile Auctions, Exchanges, Serving Platforms And Rtbs: Ranked By 2013 Media Spend  584
Mobile Ad Formats  585
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Impression Billing Models And Formats 2013  586
In-App Inventory And Media Spend Dynamics  588
Mobile Web Inventory And Media Spend Dynamics  588
Audience Reach, Profiling And Geographic/Territorial Investment, Inventory And Sellout Dynamics  589
Mobile Audience And Campaign Data Analytics: Location  589
Ad Networks, Platforms, Auctions, Exchanges, Ad Serving Business Operations  590
Mobile Ad Network And Exchange Revenue Comparison: 2009 - 2016  591
Pricing And Ecpms  591
Mobile Advertising Networks: Ranked By 2013 Media Spend  594
R & D Investment  595
Headcount/Hiring/Staff  596
Global Mobile Ad Network Spend Estimated At $5.3 Billion In 2013  596
Mobile Ad Network Filled Inventory And Media Spend Analysis: 2010 - 2013  597
Global Mobile Ad Network Media Spend On Pace To Climb 52% In 2014  599
Mobile Ad Networks And Direct Publisher Sales Comparisions: 2009 -2016  600
Cagr Comparison: Mobile Ad Networks Vs. Publisher Direct Sales 2009 - 2016  601
Ecpms Average $1.14 In 2013 Across All Formats, Publisher Inventory, Platforms, Sales Channels And Bidded Environments  604
Ecpm Analysis By Year: Mobile Ad Clearing Ecosystem: 2009 - 2013  604
Four Trillion Inventory Requests Filled In 2013, With An Average Ecpm Of $1.33  606
Mobile Ad Network Inventory, Fill Rates And Media Spend: 2009 - 2013  607
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2009  609
Filled Mobile Exchange Inventory Averages $0.64 Ecpms In 2013  613
Mobile Exchange, Auction And Inventory, Fill Rates And Media Spend: 2011 - 2013  614
The Impact Of Inventory Data: Audience Profiles, Predictive And Real-Time Impression Analytics Boost Ad Network Ecpms In 2013  616
Global Mobile Ad Clearing Ecpm Anlaysis By Market Position: 2011 - 2013  616
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2011  618
Mobile Auctions, Exchanges, Serving Platforms And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2011  620
Global Mobile Ad Network Media Spend At $1.8 Billion In 2011  621
Mobile Advertising Networks: Fill Rates, Media Spend And Ecpm Analysis 2011  622
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2012  623
Mobile Auctions, Exchanges, Serving Platforms And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2012  625
Global Mobile Ad Networks Clear $2.7 Billion In 2012  626
Mobile Advertising Networks: Fill Rates, Media Spend And Ecpm Analysis 2012  627
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2013  628
Mobile Auctions, Exchanges, Serving Platforms And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2013  630
Mobile Ad Networks And Direct Publisher Sales Result In A $7.5 Billion Global Market In 2013  631
Mobile Advertising Networks: Fill Rates, Media Spend And Ecpm Analysis 2013  632
Networks And Programmatic Tech Platforms Clear $493 Million In 2013 U.S. Mobile Video Spend  633
Mobile/Tablet (Non-Desktop)  Video Advertising Networks And Ad Clearing Platforms: Filled, Billed Inventory And Media Spend Analytics: 2009 - 2013  633
Youtube Mobile Video Views, In-Stream Advertising By Content Channel: 2013  634
The Mobile Media Ad Clearing And Serving Business: The Economics Of Making Money  635
Mobile Ad Networks, Auctions, Exchanges, Rtbs, Ssps, Dsps, Ad Serving Platforms And Data Generators: Market Positioning And Operational Analytics  635
Mobile Advertising 101: Getting Paid And Creating A Sustainable Market Position Is A Function Of Reach, Technology, Technology Innovation, Audience And Impression Data That Delivers Greater Inventory Transparency And Augments Ecpms, A Track Record Of Clearing Media And Relevant 3rd Party Partnerships  635
Global Mobile Media Spend: 2009 - 2016  635
Mobile Ad Networks And Clearing Solutions Continue To Evolve Core Competencies And Business Models  637
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Market Position Analysis: 2013/2014  638
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs  641
Mobile Exchanges, Auctions, Rtbs, Ad Serving And Data Analytics 2013/2014  644
Ad Network, Ad Serving/Technology Platform, Dsp, Audience Targeting Reach Expands Globally  645
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Reach 2009 - 2013  645
Mobile Ad Networks, Tech Platforms, Ad Servers, Auctions, Exchanges And Rtbs: Inventory Availability, Trafficking, Requests: 2009 - 2013  647
Global Mobile Fill Rates Improve In 2013: Marketers Respond To More Sophisticated Format, Publisher, Os, Geography, Billing Model And Audience Profiling Data  649
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Fill Rates 2011 - 2013  650
Inventory Conversion: Turning Technology And Media Operations Into Topline Revenue  652
Mobile Ad Networks, Serving Platforms, Data Providers, Exchanges, Rtbs And Marketing Platforms Have Diverse Business Models  652
Mobile Advertising Networks, Platforms, Auctions And Exchanges: Revenue Share Models/Margin/Participation Analysis: 2013/2014  653
Mobile Ad Clearing, Trafficking, Data, Exchange, Rtb, Dsp Market Worth $2.2 Billion In 2013 Net Revenue  655
Global Mobile Media Spend And Ad Ecosystem Solution Marginal Performance Analysis: 2009 - 2016  656
Mobile Ecosystem Net Revenue: 2009 - 2016  658
Mobile Exchanges, Ad Networks With Exchange Capabilities Exhibit Triple-Digit Revenue Growth  661
Cagr Analysis: 2009 - 2016  661
Mobile Advertising Networks: Ranked By 2013 Media Spend  663
Mobile Auctions, Exchanges, Serving Platforms And Rtbs: Ranked By 2013 Media Spend  664
Mobile Advertising Networks, Platforms, Auctions, Exchanges And Rtbs: Net Revenue 2009 - 2016  665
Mobile Ad Network Net Revenue: 2009 - 2016  667
Mobile Advertising Networks: Net Revenue 2009 - 2016  670
Mobile Ad Exchange/Rtb/Auction Net Revenue: 2009 - 2016  671
Mobile Auctions, Exchanges, Platforms And Rtbs: Net Revenue 2009 - 2016  675
Mobile Ad Networks Capture 81.5% Of Ecosystem Revenue In 2013, Net Of Publisher Payouts  676
Mobile Ad Network And Exchange Revenue Comparison: 2009 - 2016  676
Mobile Ecosystem Revenue Driven By Ad Networks With Exchange And Programmatic Trading Capabilities  679
Mobile Ad Network W/Exchange/Rtb/Auction Net Revenue: 2009 - 2016  679
Mobile Advertising Networks W/Exchanges, Platforms, Auctions And Rtbs: Net Revenue 2009 - 2016  681

Executive Forum: Sector Q & A’s  682
Adcolony  682
Adfonic  690
Aditic (A Division Of Sofialys)  695
Amobee  700
Buzzcity  707
Casee (Owned By Velti)  717
Inmobi  720
Jumptap  727
Komli Mobile  733
Madhouse  737
Medialets  742
Mobclix (Owned By Velti)  746
Mobile Posse  749
Mojiva  753
Nexage  760
Opera Mediaworks  767
Rhythm Newmedia  775
Smaato  781
Strike Ad  787
Tapjoy  791
Trumpia  794
Verve Mobile  797
Voltari  801
Xad, Inc.  806

Table Of Contents

Executive Summary  1
Global Virtual Video Value Chain 2014 – 2017: Tech Workflow, Distribution And Monetization Ecosystem Estimated At $16.5 Billion In 2014 Revenue  1
Ecosystem-Wide Double-Digit Growth Projected Through 2017  1
Desktop / Mobile Video Ad Tech Systems And Platforms Expected To Capture 31.9% Of Ecosystem Revenue Globally In 2014  5
U.S.-Based Solutions With Global Reach Forecast To Deliver $10.8 Billion In 2014 Technology, Software, Services And Support  7
The Virtual Video Value Chain: A Highly Integrated And Flourishing Ecosystem With Global Reach In 2014  9

Section One  11
Global Virtual Video Value Chain 2014 – 2017: Tech Workflow, Distribution And Monetization Ecosystem Estimated At $16.5 Billion In 2014 Revenue  11
Ecosystem-Wide Double-Digit Growth Projected Through 2017  11
Global Virtual Video Value Chain: 2006 - 2017  13
Desktop / Mobile Video Ad Tech Systems And Platforms Expected To Capture 31.9% Of Ecosystem Revenue Globally In 2014  16
Global Virtual Video Value Chain: Revenue Share By Ecosystem Sector 2006 - 2017  17
U.S.-Based Solutions With Global Reach Forecast To Deliver $10.8 Billion In 2014 Technology, Software, Services And Support  19
U.S./North American Virtual Video Value Chain: 2006 - 2017  20
The Virtual Video Value Chain: A Highly Integrated And Flourishing Ecosystem With Global Reach In 2014  24
The Global Virtual Video Value Chain Ecosystem Of Technologies And Solutions Produced A Combined Market Valued At $12.6 Billion In 2013  25
Global Virtual Video Value Chain 2006 - 2013: Cdns, Platforms, Ad Networks, Tech And Programmatic Systems  25
U.S. Vendors With Global Reach Generate $8.8 Billion In 2013 Total Revenue  28
U.S. / North American Virtual Video Value Chain 2006 - 2013: Cdns, Desktop/Mobile Ad Networks/Tech/Media Platforms  29
Cdn Segment Delivers 31.9% Of Total Ecosystem Revenue In 2013  31
Virtual Video Value Chain Revenue Share 2006 - 2013: Cdn, Ad Tech Systems And Platforms  31
Mobile Ad Tech Systems Led The Ecosystem In Cagr (2009 – 2013)  33
Video Advertising Network, Trafficking And Programmatic Revenue 2006 - 2013  34
Virtual Video Platforms/Solutions Revenue: 2006 - 2013  34
Cdn Market Value 2006 - 2013 (Retail Accounts Only)  35
Mobile Ad Clearing Ecosystem Net Revenue: 2009 - 2013  35

Section Two  36
Cdn Sector And Operations Analytics  36
Cdn Terminology Definitions:  36
Cdns 2014 – 2017: Pitching Network Availability, Security, Quality And Scale  42
Entertainment Media Revenue Share Of Cdn Market: 2006 - 2013  45
Cdn Business Operations, Market Dynamics, Technology And Account Acquisition Trends 2014 - 2017  46
Account Acquisition, New Entrants And Competitive Forces  46
Retail And Transit Bandwidth Pricing Indicators: 2014 - 2015  47
Video Formats And Adoption Trends  47
International Markets, Competition And Account Wins  48
The Macro Market: Cdn Accounts Under Contract Swell By 141.4% In 2013/2014 Ytd  48
Cdn Monthly Recurring Revenue Analysis: 2005 - 2013  49
Cdn Accounts: Annual Analysis: 2005 - 2013/2014  51
Mrr Analyzed By Individual Cdn: Average Mrr Increased 8.8% In 2013 To $6,719, Continuing On That Upward Track In 2014  53
Cdn Monthly Recurring Revenue Analysis: 2005 - 2013  53
Akamai Continues To Lead The Market In Revenue Share  56
Cdn Revenue And Market Share: 2010 - 2013  57
Cap Ex Investment Rose By 21% In 2013  59
Cdn Cap Ex Investment: 2007 - 2013  59
Cdns Continue To Deliver Cap Ex Investment Efficiency Balanced Against Account Additions  61
Cap Ex Analysis: Server Deployments And Account Growth: 2006 - 2014  61
The Cdn Sector Grew By 17.9% In 2013; Double-Digit Growth Forecast Through 2017  63
Cdn Market Revenue Analysis: 2003 - 2017  63
Media And Entertainment (Audio/Video—Excluding Games) Contract Value Increased By 5.4% In 2013  65
Total Media And Entertainment Cdn Contract Value: 2006 - 2013  65
Media And Entertainment Percent Cdn Revenue: 2006 - 2013  67
31.5% Of Commercial Market Value In Media And Entertainment Is Baked Into Cdn Contracts  70
Cdn Bandwidth Services Category Share: 2013  71
Entertainment And Media Commercial Market Value (Analyzed Against A Volume—Gigabytes Transferred Model) At $3.35 Billion In 2013 As Bandwidth Prices Stabilize  72
Commercial Bandwidth Market Value: Media And Entertainment 2006 - 2013  73
Commercial Market Value Comparison: 2012 - 2013  75
Domestic Cdns Are Forecast To Reach $3.36 Billion In 2014 Revenue  75
Cdn Market Revenue Analysis: 2003 - 2017  75
Cdn Market Expansion 2014 - 2017: The Strongest Account Growth Is Taking Place At Lower Mrr Bands Of The Market In 2013/2014  78
Cdn Revenue And Account Growth Rates: 2006 - 2013  78
International Cdns Estimated At $1.4 Billion In 2013 Contract Billing; 2014 Forecast At $1.76 Billion  80
Cdn Global Market Value Comparison: 2006 - 2013  82
Global Cdn Market Value (Delivered By Domestic Vs. International Cdns)  82
Global Cdn Market Value (Delivered By Domestic Vs. International Cdns) 2006 - 2013  84
Retail Bandwidth Pricing Stabilized In 2013/2014  87
Gigabytes Transferred And Mbps Retail Contract Pricing: 2006 - 2013/2014  87
Annual Pricing Percent Change Comparison Retail Vs. Transit 2006 - 2013/2014  87
Mbps Retail Contract Pricing: 2006 - 2013/2014  90
Retail And Transit Pricing Declines Do Not Necessarily Move In Tandem  92
Annual Pricing Comparison: Retail Versus Transit 2006 - 2013/2014  92
Cdn Provisioning And Services: Summary Revenue, Account, Performance Metrics And Infrastructure Profile And Analysis 2003 - 2017 (Part One)  95
Cdn Provisioning And Services: Summary Revenue, Account, Performance Metrics And Infrastructure Profile And Analysis 2003 - 2017 (Part Two)  98

Executive Forum: Sector Q & A’s  101
Akamai  101
Cdnetworks  108
Chinacache  113
Highwinds  120
Level 3  128
Limelight Networks  133
Maxcdn  138
Mirror Image  142
Rrsat  149
Tata Communications  154
Verizon Edgecast  160
Yottaa  165

Section Three  167
Virtual Video Software, Players, Navigation, Discovery, Workflow / Processing Solutions And Platform Analytics 2014  167
Terms And Definitions  167
Sector Overview: Virtual Video Platforms, Encoding, Transcoding, Cms, Engagement, Recommendation Tools And Technology Suites  172
Strategic Business Fundamentals, Market Outlook And Financial Performance  172
Setting The Sector’s Table Stakes: Balancing R & D Investment Against Realized Versus Perceived Customer Demand  174
Virtual Video Sector Continues To Consolidate, Reorganize, Hire Additional Staff, Attract Venture Capital Supporting New And Existing Entrants, As Well As Generating M & A  175
Consumer-Facing Virtual Video Platform Solutions And Iptv Vendors  175
Enterprise-Facing Virtual Video Solutions  180
Encoding/Transcoding/Processing And Crm  182
Discovery, Social Engagement, Search, Navigation, Recommendation Tools And Technology Suites  184
Virtual Video Products And Services Reach $1.53 Billion In 2013 Revenue; Total Sales Forecast To Increase 30.2% In 2014  187
Virtual Video Platforms, Encoding, Workflow And Discovery Services: Revenue Analysis 2007 - 2016  188
Virtual Video Platforms, Processing, Workflow, Delivery And Monetization Vendors: Core Competencies And Business Models  192
Virtual Video Tech Platform, Processing, Workflow, Delivery And Monetization Vendors: Annual Revenue Analytics 2007 - 2016  195
The Sector Is Forecast To Achieve A 24.9% Cagr Through 2016  198
Cagr Analysis By Segment: 2007 - 2016  198
Virtual Video Platforms, Encoding, Transcoding, Engagement, Recommendation Tools And Workflow Technologies: Total Sector Revenue Analysis: 2007 - 2016  200
Discovery And Video Platforms Segments Combine For 49.3% Of Total Sector Revenue In 2013  202
Virtual Video Platforms, Players, Tools And Technologies Annual Sector Share By Product Segment: 2007 - 2016  203

Executive Forum: Sector Q & A’s  205
1mainstream  205
Brightcove  209
Dacast  216
Digitalsmiths  220
Encoding.Com  226
Eyeio  232
Haivision  238
Invodo  242
Jwplayer  245
Kaltura  248
Neulion  253
Octoshape  257
Ooyala  263
Piksel  269
Qumu  273
Ramp  277
Snappytv  282
Sorenson Media  288
Taboola  292
Theplatform  295
Thinkanalytics  302
Ustream  306
Vantrix  311
Vbrick  315
Wowza Media Systems  319

Section Four:  324
Desktop / Multi-Screen Virtual Video Advertising Networks, Technologies And Programmatic Systems 2014 - 2016  324
Virtual Video Advertising Terminology And Definitions  324
Broadcast And Cable Tv Video Inventory To Video Plays: 2010 - 2013  325
Efficiency And Confidence: The Market Is Optimizing Against Audience Demographics, Screen Device And Impression Transparency  331
Inventory Management, Trafficking And Media Clearing Ecosystem Fundamentals 2014 - 2016  331
Video Spend Economics And Grp Economies: Screen Depth Creates More Views, Greater Reach And In-Stream Inventory, Combined With Data-Enhanced Audience/Impression Analytics Brand Advertisers Want  336
Rise Of The Machines: Programmatic Systems Touch 27% Of Virtual Video Spend In 2013, Going Higher In 2014 - 2016 As Publishers Respond To Multi-Platform Buyers  337
Video Ad Serving/Impression Outcomes/Dynamic Creative/Campaign Management  339
Ip-Based Authenticated Sign-In Is Here, Though Currently A Makeshift Reality: Usage, Present And Future Video Spend Indicators  340
Video Cpms: The Yin And Yang Of Big Data, The Cross-Platform Inventory Surge, Greater Audience And Impression Transparency  341
Business Operations And Topline Revenue Recognition; Calculation Of Unduplicated Video Ad Spend And Post Publisher Payout “Net” Revenue  342
Video Ad Networks, Tech/Trafficking Platforms, Auctions, Exchanges And Rtbs Enable $7.2 Billion In 2013 Video Spend  342
Summary Totals By Ad Clearing, Trafficking Segment: Video Spend Estimates And Analysis 2008 - 2013 With Forecasts Through 2016  347
Video Inventory/Spend Conclusion: Workflow, Management, Trafficking, Clearing, Audience And Impression Systems Plus Data Analytics Are In Fact Creating Greater Market Efficiencies  348
A Thriving Ecosystem: Market Entrants, Positions, Technologies And Areas Of Solutions Specialization 2014  353
Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, Rtbs, Bidding Management, Ssps And Dsps: 2014  353
Video Advertising Networks/Platforms: 2014  356
Video Ad Trafficking Platforms: 2014  357
Video Auctions, Exchanges, Rtbs, Bid Management Platforms, Data Science: 2014  358
The Video Advertising Ecosystem 2014: Market Positions And Business Models  359
Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, Rtbs, Ssps And Dsps: Inventory Pricing And Business Models 2014  362
Video Advertising Networks, Ad Trafficking, Platforms, Auctions, Exchanges, Rtbs:  Domestic/International Reach, Desktop/Mobile/Tablet/Ott Breakout 2013 - 2014  364
Networks, Platforms And Bid Management Systems: Virtual Video Inventory Analytics 2008 – 2013  366
Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, Rtbs, Ssps And Dsps: Access To Inventory 2008 - 2013/2014  368
Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, Rtbs, Ssps And Dsps: Inventory Pricing Analysis 2008 - 2013  370
Aggregated Virtual Video Media Spend: Relentless Pursuit Of Transparency/Efficiency Leads To Supply/Demand Equilibrium  372
Video Advertising Networks, Ad Trafficking Platforms, Auctions, Exchanges, Rtbs, Ssps And Dsps: Aggregated Media Spend 2008 - 2013  375
Virtual Video Spend Growth By Technology Segment (Networks, Exchanges And Trafficking Platforms): Five-Year Cagrs Reveal High Double-Digit Rates  377
Video Ad Trafficking Platforms Deliver 55.9% Of Sector Spend In 2013  379
Video Ad Spend Summary Totals By Ad Clearing, Trafficking Segments: 2008 - 2013  381
Video Ad Network Inventory Rose By 74.8% In 2013, Spend By 57.9%  381
Video Ad Networks 2008 - 2013: Inventory And Spend Growth  382
Five Year Analysis Of Video Ad Network Ecpms Reflect Inventory Availability, Formats Supported (And Monetized) Plus Device Proliferation  384
Video Ad Network Cpm Analysis: 2008 - 2013  385
Video Advertising Networks/Platforms: Aggregate And Unduplicated Inventory, Spend And Ecpm Analysis 2008 - 2013  387
Video Advertising Networks/Platforms: Aggregate And Unduplicated Inventory, Spend And Ecpm Analysis 2008 - 2013  388
Video Advertising Networks/Platforms: Aggregated Media Spend 2008 - 2013  389
Video Ad Trafficking Platforms Projected To Deliver $6.8 Billion In Video Spend By 2016  390
Summary Totals By Ad Clearing, Trafficking Segment: Video Spend Estimates And Analysis 2008 - 2013 With Forecasts Through 2016  391
Summary In-Banner Video Spend And Ecpm Analysis: 2013  392
Summary In-Stream Video Spend And Ecpm Analysis: 2013  392
Video Ad Trafficking Platforms: Inventory And Spend Growth  394
Video Ad Trafficking Platforms: Aggregate And Unduplicated Inventory, Spend And Ecpm Analysis 2008 - 2013  395
Video Ad Trafficking/Platforms/Analytics/Services: Media Spend 2008 - 2013  397
Auction And Exchange Video Inventory Surpasses 436 Billion In 2013  398
Video Auctions, Exchanges, Rtbs, Bid Management Platforms, Data Science: Undupicated Inventory, Spend And Ecpm By Transaction Solution 2008 - 2013  399
Video Auctions, Exchanges, Rtbs, Bid Management Platforms, Data Science: Media Spend Value By Solution 2008 - 2013  401
Virtual Video Advertising: Buisiness Models, Inventory Billing/Pricing Models And Business Operations  402
Video Advertising Networks, Ad Trafficking, Bid Management Platforms, Auctions, Exchanges, Rtbs, Ssps And Dsps: Inventory Pricing And Business Models 2014  402
Virtual Video Advertising Ecosystem: Net Revenue By Segment (Post Publisher Payouts, And Including All Platform Related Fees) Reveals Programmatic Strength In 2013  404
Video Ad Clearing And Trafficking Ecosystem: Annual Platform Revenue And Forecast 2008 - 2016  407
Net Revenue/Platform Analysis Including Aol-Adap.Tv  407
Video Ad Clearing And Trafficking Ecosystem: Annual Platform Revenue And Forecast 2008 - 2016  409
Net Revenue Analysis Including Aol-Adap.Tv And Google  409
Video Ad Clearing And Trafficking Ecosystem: Annual Platform Revenue And Forecast 2008 - 2016  412

Executive Forum: Sector Q & A’s  413
Adobe Primetime  413
Adrise  418
Blackarrow  422
Blinkx  429
Brightroll  435
Collective  441
Dynamix  446
Freewheel  449
Jun Group  459
Jwplayer  466
Kitara Media  469
Liverail  473
Madison Logic  478
Martini  483
Dg/Mediamind  489
Mixpo  496
Ndn (News Distribution Network)  503
Pointroll  508
Rocket Fuel  514
Set Media  519
Spotxchange  525
Sundaysky  532
Tremor Video  537
Videology  542
Vindico  551
Visible Measures  557
Yume Inc.  566

Section Five:  573
Global Mobile Advertising Technology And Platform Ecosystem Inventory And Operations Analytics: 2014  573
Mobile Advertising Tech Platforms And Inventory: Terms And Definitions  573
Global Mobile Audience, Ad Spend And Company Positioning Fundamentals  577
Mobile Advertising And Consumer Behavior  577
Ad Network Market Positioning  577
Cagr Analysis: 2009 - 2016  577
Exchanges And Auctions  578
Ssps (Aggregated Publisher Inventory Sources)  578
Dsps (Aggregated Sources Of Inventory Demand)  578
Rtbs/Programmatic Trading  578
Mobile Exchange, Auction And Inventory, Fill Rates And Media Spend: 2011 - 2013  580
Sources Of Inventory/Impression Requests  581
Ecpm Market Value By Geography: 2013  581
Filled Mobile Impressions By Geography: 2013  582
Sources Of Demand  582
Ad Serving Platforms  583
Mobile Auctions, Exchanges, Serving Platforms And Rtbs: Ranked By 2013 Media Spend  584
Mobile Ad Formats  585
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Impression Billing Models And Formats 2013  586
In-App Inventory And Media Spend Dynamics  588
Mobile Web Inventory And Media Spend Dynamics  588
Audience Reach, Profiling And Geographic/Territorial Investment, Inventory And Sellout Dynamics  589
Mobile Audience And Campaign Data Analytics: Location  589
Ad Networks, Platforms, Auctions, Exchanges, Ad Serving Business Operations  590
Mobile Ad Network And Exchange Revenue Comparison: 2009 - 2016  591
Pricing And Ecpms  591
Mobile Advertising Networks: Ranked By 2013 Media Spend  594
R & D Investment  595
Headcount/Hiring/Staff  596
Global Mobile Ad Network Spend Estimated At $5.3 Billion In 2013  596
Mobile Ad Network Filled Inventory And Media Spend Analysis: 2010 - 2013  597
Global Mobile Ad Network Media Spend On Pace To Climb 52% In 2014  599
Mobile Ad Networks And Direct Publisher Sales Comparisions: 2009 -2016  600
Cagr Comparison: Mobile Ad Networks Vs. Publisher Direct Sales 2009 - 2016  601
Ecpms Average $1.14 In 2013 Across All Formats, Publisher Inventory, Platforms, Sales Channels And Bidded Environments  604
Ecpm Analysis By Year: Mobile Ad Clearing Ecosystem: 2009 - 2013  604
Four Trillion Inventory Requests Filled In 2013, With An Average Ecpm Of $1.33  606
Mobile Ad Network Inventory, Fill Rates And Media Spend: 2009 - 2013  607
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2009  609
Filled Mobile Exchange Inventory Averages $0.64 Ecpms In 2013  613
Mobile Exchange, Auction And Inventory, Fill Rates And Media Spend: 2011 - 2013  614
The Impact Of Inventory Data: Audience Profiles, Predictive And Real-Time Impression Analytics Boost Ad Network Ecpms In 2013  616
Global Mobile Ad Clearing Ecpm Anlaysis By Market Position: 2011 - 2013  616
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2011  618
Mobile Auctions, Exchanges, Serving Platforms And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2011  620
Global Mobile Ad Network Media Spend At $1.8 Billion In 2011  621
Mobile Advertising Networks: Fill Rates, Media Spend And Ecpm Analysis 2011  622
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2012  623
Mobile Auctions, Exchanges, Serving Platforms And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2012  625
Global Mobile Ad Networks Clear $2.7 Billion In 2012  626
Mobile Advertising Networks: Fill Rates, Media Spend And Ecpm Analysis 2012  627
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2013  628
Mobile Auctions, Exchanges, Serving Platforms And Rtbs: Fill Rates, Media Spend And Ecpm Analysis 2013  630
Mobile Ad Networks And Direct Publisher Sales Result In A $7.5 Billion Global Market In 2013  631
Mobile Advertising Networks: Fill Rates, Media Spend And Ecpm Analysis 2013  632
Networks And Programmatic Tech Platforms Clear $493 Million In 2013 U.S. Mobile Video Spend  633
Mobile/Tablet (Non-Desktop)  Video Advertising Networks And Ad Clearing Platforms: Filled, Billed Inventory And Media Spend Analytics: 2009 - 2013  633
Youtube Mobile Video Views, In-Stream Advertising By Content Channel: 2013  634
The Mobile Media Ad Clearing And Serving Business: The Economics Of Making Money  635
Mobile Ad Networks, Auctions, Exchanges, Rtbs, Ssps, Dsps, Ad Serving Platforms And Data Generators: Market Positioning And Operational Analytics  635
Mobile Advertising 101: Getting Paid And Creating A Sustainable Market Position Is A Function Of Reach, Technology, Technology Innovation, Audience And Impression Data That Delivers Greater Inventory Transparency And Augments Ecpms, A Track Record Of Clearing Media And Relevant 3rd Party Partnerships  635
Global Mobile Media Spend: 2009 - 2016  635
Mobile Ad Networks And Clearing Solutions Continue To Evolve Core Competencies And Business Models  637
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Market Position Analysis: 2013/2014  638
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs  641
Mobile Exchanges, Auctions, Rtbs, Ad Serving And Data Analytics 2013/2014  644
Ad Network, Ad Serving/Technology Platform, Dsp, Audience Targeting Reach Expands Globally  645
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Reach 2009 - 2013  645
Mobile Ad Networks, Tech Platforms, Ad Servers, Auctions, Exchanges And Rtbs: Inventory Availability, Trafficking, Requests: 2009 - 2013  647
Global Mobile Fill Rates Improve In 2013: Marketers Respond To More Sophisticated Format, Publisher, Os, Geography, Billing Model And Audience Profiling Data  649
Mobile Advertising Networks, Tech Platforms, Auctions, Exchanges And Rtbs: Fill Rates 2011 - 2013  650
Inventory Conversion: Turning Technology And Media Operations Into Topline Revenue  652
Mobile Ad Networks, Serving Platforms, Data Providers, Exchanges, Rtbs And Marketing Platforms Have Diverse Business Models  652
Mobile Advertising Networks, Platforms, Auctions And Exchanges: Revenue Share Models/Margin/Participation Analysis: 2013/2014  653
Mobile Ad Clearing, Trafficking, Data, Exchange, Rtb, Dsp Market Worth $2.2 Billion In 2013 Net Revenue  655
Global Mobile Media Spend And Ad Ecosystem Solution Marginal Performance Analysis: 2009 - 2016  656
Mobile Ecosystem Net Revenue: 2009 - 2016  658
Mobile Exchanges, Ad Networks With Exchange Capabilities Exhibit Triple-Digit Revenue Growth  661
Cagr Analysis: 2009 - 2016  661
Mobile Advertising Networks: Ranked By 2013 Media Spend  663
Mobile Auctions, Exchanges, Serving Platforms And Rtbs: Ranked By 2013 Media Spend  664
Mobile Advertising Networks, Platforms, Auctions, Exchanges And Rtbs: Net Revenue 2009 - 2016  665
Mobile Ad Network Net Revenue: 2009 - 2016  667
Mobile Advertising Networks: Net Revenue 2009 - 2016  670
Mobile Ad Exchange/Rtb/Auction Net Revenue: 2009 - 2016  671
Mobile Auctions, Exchanges, Platforms And Rtbs: Net Revenue 2009 - 2016  675
Mobile Ad Networks Capture 81.5% Of Ecosystem Revenue In 2013, Net Of Publisher Payouts  676
Mobile Ad Network And Exchange Revenue Comparison: 2009 - 2016  676
Mobile Ecosystem Revenue Driven By Ad Networks With Exchange And Programmatic Trading Capabilities  679
Mobile Ad Network W/Exchange/Rtb/Auction Net Revenue: 2009 - 2016  679
Mobile Advertising Networks W/Exchanges, Platforms, Auctions And Rtbs: Net Revenue 2009 - 2016  681

Executive Forum: Sector Q & A’s  682
Adcolony  682
Adfonic  690
Aditic (A Division Of Sofialys)  695
Amobee  700
Buzzcity  707
Casee (Owned By Velti)  717
Inmobi  720
Jumptap  727
Komli Mobile  733
Madhouse  737
Medialets  742
Mobclix (Owned By Velti)  746
Mobile Posse  749
Mojiva  753
Nexage  760
Opera Mediaworks  767
Rhythm Newmedia  775
Smaato  781
Strike Ad  787
Tapjoy  791
Trumpia  794
Verve Mobile  797
Voltari  801
Xad, Inc.  806

...
Publisher Name : Accustream Research

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