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UGC Video, Library Share Analyses and Pre Roll Media Spend 2010 – 2012

Category : ICT Media  | Published Date : March-2011 | Pages : 64
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UGC video sites, networks, channels and brands generated in excess of 230 billion domestic (U.S.) views in 2010, up 146.9% over the previous year. Meanwhile, advertisers stepped up, wading into market with some $426 million in pre roll ad spend made across the entire UGC video segment. The report details the growth and maturation of UGC video from 2005 through 2010, with view forecasts carried out to 2012.

Combined, UGC and pro video views passed the 302 billion mark in 2010. UGC video surpassed pro video views in 2007. While mainstream advertisers were initially reluctant buy the segment, media planners have clearly taken notice of the growth in both volume and unique users. The report examines UGC libraries in depth, and breaks out viewing share by content category for major sites. YouTube is not only the largest UGC video site (and largest video viewing destination online, it’s also the largest pre roll advertising network.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
    UGC Video Delivers Triple-Digit View Growth in 2010 1
    UGC Video Market Growth 2005 - 2010: Forecast 2011 – 2012 2
    UGC and Pro Video Views Register a Combined 302.5 Billion 3
    UGC and Pro Video Growth and View Share Summary: 2005 - 2010 3
    Pro and UGC Video Growth Rates: Five Year Historical View Comparison 4
    YouTube Library Share by Content Category: 2005 – 2010 5
    UGC Video Pre Roll Inventory Averaged 7.1 Billion Units Monthly in 2010 6
SECTION ONE 8
    UGC Video Delivers Triple-Digit View Growth in 2010 8
    UGC Video Market Growth 2005 - 2010: Forecast 2011 - 2012 8
    UGC Video Market Growth 2005 - 2010: Forecast 2011 – 2012 9
    UGC and Pro Video Views Register a Combined 302.5 Billion 10
    UGC and Pro Video Growth and View Share Summary: 2005 - 2010 10
    UGC and Pro Video View Growth Comparison: 2005 – 2010 12
    UGC Video Segment Growth at Triple-Digit Rates for Three of the Past Five Years 13
    UGC Video and Pro Video Growth Rate Comparison 2006 - 2010 13
    Pro and UGC Video Growth Rates: Five Year Historical View Comparison 15
  UGC Video: 2010 16
SECTION TWO 22
    UGC Video Offers Uploaders and Viewers a Diverse Choice of Themed, Sharing- Driven Channel Environments 22
  Break.Com 22
    Break.Com Library Share by Category: 2010 23
    Break.Com Views and Library Share by Category Comparison: 2009 vs. 2010 26
  Dailymotion.Com 28
    Dailymotion.Com Video Views and Library Share: 2005 - 2010 28
    Dailymotion Library Share Comparison: 2009 vs. 2010 30
  Metacafe.com 32
    Metacafe Category Share: 2005 - 2010 32
    Metacafe Category Share: 2009 vs. 20109 34
  Myspace.com 36
    Myspace Library Share by Category: 2005 – 2010 36
  Veoh.com 39
    Veoh.Com Library Share by Category: 2006 - 2010 39
  YouTube.com 41
    YouTube Library Share by Content Category: 2005 – 2010 41
    YouTube Video Share Comparison by Category: Pro, Semi-Pro and UGC: 2005-2010 43
    Partner Channels Account for 86.5% of Total Views 45
  UGC Video: Monthly View Analysis 2010 46
SECTION THREE 54
    UGC Video Pre Roll Inventory Averaged 7.1 Billion Units Monthly in 2010 54
    UGC Video: Pre Roll Inventory and Gross Media Spend by Brand: 2010 55
    Market Dynamics: Marketer Demand for the Pre Roll Ad Unit on UGC Video Sites Increases 56
    YouTube Pre Roll Inventory is Vast, in Demand, and Well-Integrated into the Experience and Aggressively Sold 57
    YouTube Video View Share By Content Category: UGC vs. Semi-Pro/Pro 58
    Music is Dominant across UGC and Pro Video on YouTube 59
    YouTube Video Share Comparison by Category: Pro, Semi-Pro and UGC: 2005 - 2010 59
    YouTube Generated an Estimated $213 Million (Net) in Pre Roll Advertising in 2010 60
    YouTube Video Category Analysis and Pre Roll Video Inventory Allocation and Gross Media Spend: 2010 61
    YouTube Pre Roll Video Gross Media Spend: 2010 62
SECTION FOUR 64
  Historical UGC Video Database: 2006 - 2010 64
 

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
    UGC Video Delivers Triple-Digit View Growth in 2010 1
    UGC Video Market Growth 2005 - 2010: Forecast 2011 – 2012 2
    UGC and Pro Video Views Register a Combined 302.5 Billion 3
    UGC and Pro Video Growth and View Share Summary: 2005 - 2010 3
    Pro and UGC Video Growth Rates: Five Year Historical View Comparison 4
    YouTube Library Share by Content Category: 2005 – 2010 5
    UGC Video Pre Roll Inventory Averaged 7.1 Billion Units Monthly in 2010 6
SECTION ONE 8
    UGC Video Delivers Triple-Digit View Growth in 2010 8
    UGC Video Market Growth 2005 - 2010: Forecast 2011 - 2012 8
    UGC Video Market Growth 2005 - 2010: Forecast 2011 – 2012 9
    UGC and Pro Video Views Register a Combined 302.5 Billion 10
    UGC and Pro Video Growth and View Share Summary: 2005 - 2010 10
    UGC and Pro Video View Growth Comparison: 2005 – 2010 12
    UGC Video Segment Growth at Triple-Digit Rates for Three of the Past Five Years 13
    UGC Video and Pro Video Growth Rate Comparison 2006 - 2010 13
    Pro and UGC Video Growth Rates: Five Year Historical View Comparison 15
  UGC Video: 2010 16
SECTION TWO 22
    UGC Video Offers Uploaders and Viewers a Diverse Choice of Themed, Sharing- Driven Channel Environments 22
  Break.Com 22
    Break.Com Library Share by Category: 2010 23
    Break.Com Views and Library Share by Category Comparison: 2009 vs. 2010 26
  Dailymotion.Com 28
    Dailymotion.Com Video Views and Library Share: 2005 - 2010 28
    Dailymotion Library Share Comparison: 2009 vs. 2010 30
  Metacafe.com 32
    Metacafe Category Share: 2005 - 2010 32
    Metacafe Category Share: 2009 vs. 20109 34
  Myspace.com 36
    Myspace Library Share by Category: 2005 – 2010 36
  Veoh.com 39
    Veoh.Com Library Share by Category: 2006 - 2010 39
  YouTube.com 41
    YouTube Library Share by Content Category: 2005 – 2010 41
    YouTube Video Share Comparison by Category: Pro, Semi-Pro and UGC: 2005-2010 43
    Partner Channels Account for 86.5% of Total Views 45
  UGC Video: Monthly View Analysis 2010 46
SECTION THREE 54
    UGC Video Pre Roll Inventory Averaged 7.1 Billion Units Monthly in 2010 54
    UGC Video: Pre Roll Inventory and Gross Media Spend by Brand: 2010 55
    Market Dynamics: Marketer Demand for the Pre Roll Ad Unit on UGC Video Sites Increases 56
    YouTube Pre Roll Inventory is Vast, in Demand, and Well-Integrated into the Experience and Aggressively Sold 57
    YouTube Video View Share By Content Category: UGC vs. Semi-Pro/Pro 58
    Music is Dominant across UGC and Pro Video on YouTube 59
    YouTube Video Share Comparison by Category: Pro, Semi-Pro and UGC: 2005 - 2010 59
    YouTube Generated an Estimated $213 Million (Net) in Pre Roll Advertising in 2010 60
    YouTube Video Category Analysis and Pre Roll Video Inventory Allocation and Gross Media Spend: 2010 61
    YouTube Pre Roll Video Gross Media Spend: 2010 62
SECTION FOUR 64
  Historical UGC Video Database: 2006 - 2010 64
 
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Publisher Name : Accustream Research

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