TrendSights: Cocooning

Category : Consumer Goods  | Published Date : March-2013 | Pages : 1
Consumers are using their homes as a base for comfort, safety, and heightened enjoyment, as well as viewing their homes as a safe retreat. This is a pertinent enabler in promoting product usage in the home environment (reinforcing usage relevance and providing more creative usage tips).

- Pinpoints key marketing and innovation "platforms" that can be employed to entice new product trial and shows how they relate to "on-trend" examples.

- Uses a unique blend of consumer and innovation insight to show how consumers' desire for cocooning can be met.

- Contains examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging, and retail spaces.

- Contains exclusive segmentation using proprietary research to identify a consumer group, hardcore cocooners, allowing for more effective targeting.

Reasons To Buy
- To what extent do global consumers seek at-home, professional-grade products across the major fast-moving consumer goods sectors, and why?

- What is the Cocooning sub-trend? How does it impact consumers? What will it mean for core product and marketing innovation in my sector?

- How can packaging and digital media capitalize on the sub-trend to entice consumers into consuming an out-of-home product at home?

Key Highlights
Consumers are increasingly value-conscious, with 67% questioning what value means to them since the economic downturn. Visits to salons, takeaways, and restaurants are all out-of-home activities that consumers have cut back on, owing to the continued global financial crisis.

Consumers want their home to reflect themselves and 56% state that compliments about their home create feelings of pride. They are also cooking at home more, with the majority, 63%, stating that they enjoy cooking and or preparing food.

Data provided in easy-to-use tables in Excel
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean


Please Select Format
Single User: US $ 3450
Multi User: US $ 6900
Corporate User: US $ 10350

Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.