Market Focus: Trends and Developments in the Male Toiletries Sector in France

Category : Healthcare  | Published Date : March-2014 | Pages : 40

This report provides a concise overview of the Male Toiletries market in France. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Male Toiletries sector in France. Key growth categories are highlighted by analyzing the market dynamics of four Male Toiletries categories: Aftershaves & Colognes, Disposable Razors & Blades, Post-Shave Cosmetics, and Pre-Shave Cosmetics Market shares are provided for the leading brands across the Aftershaves & Colognes, Disposable Razors & Blades, Post-Shave Cosmetics, and Pre-Shave Cosmetics categories. An overview of packaging trends in the France Male Toiletries sector is provided, including primary packaging material and type, packaging closures, and outer packaging. Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Male Toiletries sector.
Why was the report written? This overview of the consumer and market dynamics of the French Male Toiletries sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years. What is the current market landscape and what is changing? The volume of Male Toiletries used in France will steadily increase during 2012-2017. Volume growth will be primarily driven by the Men's Disposable Razors & Blades category. However, the market has experienced volatile growth in US$ terms, due to fluctuating exchange rates, which has added complexity to the market for international companies operating in the French market. What are the key drivers behind recent market changes? Overall growth in the market will be primarily driven by the Disposable Razors & Blades category. Demand for Male Toiletry products is driven by better value for money along with better quality products What makes this report unique and essential to read? This report brings together consumer insight and market data to provide a comprehensive brief of the France Male Toiletries sector. This allows the rapid identification of key growth opportunities across four Male Toiletries categories and their packaging.
Reasons To Buy
Better value for money products are gaining importance and are poised for growth during 2012–2017.New products are emphasizing their value for money by incorporating the benefits of multiple products into one, such as the addition of hydrating and moisturizing properties to Aftershave and Post-Shave Cosmetics. This trend is expected to gain market in future. Moderate growth in Disposable Razors & Blades and Pre-Shave Cosmetics will result in the categories losing market share to the fastest growing category, Aftershaves & Colognes. Hypermarkets & Supermarkets were the most significant retail outlets for Health & Beauty products in 2012. Hypermarket & Supermarket chains such as Carrefour, E.Leclerc, and Auchan are the key distributors of Male Toiletries in France Economic uncertainty, coupled with a consumer tendency to cut down on expenditure, has led to increased demand of Private Label grooming products for men, with Pre-shave Cosmetics and Disposable Razors & Blades witnessing the highest Private Label penetration rate. Disposable Razors & Blades and Pre-Shave Cosmetics accounted for almost 85% of the total number of packs used in the Male Toiletries sector in 2012, driving significant demand of Rigid Plastic and Flexible Packaging Blister Packs. Disposable Razors & Blades do not use closures, while Box outers are used in the case of Aftershaves & Colognes.
Country context 
-          France’s stagnant economy and a large Mid-Life population provides limited opportunities in the consumer marketer market
-          Hypermarkets & Supermarkets are the key distributors of Health & Beauty products in France
-          Hypermarkets & Supermarkets dominate the distribution of Male Toiletries along with other Health & Beauty products
Consumer Profile
-          The French Male Toiletries market is led by financially Better Off and Older males
-          Mid-Lifers have the highest consumption frequency in the French Male Toiletries market
-          Male Toiletries consumption in France is primarily driven by Better Value for Money products
-          Consumers Male Toiletries needs in France are driven by evolved gender behaviors and changing age structures
Sector Analysis
-          Aftershaves & Colognes continues to lead France’s Male Toiletries market in terms of growth
-          Increased demand of Aftershaves & Colognes will result in gain in market share between 2007-2017
-          France’s Male Toiletries sector will register a steady increase in volume and value growth despite volatile exchange rates
-          Aftershaves & Colognes and Post-shave Cosmetics to witness increased sales and high growth over 2012–2017
-          Disposable Razors & Blades continue to dominate the Male Toiletries market in value and volume terms
Brands & Private Labels
-          Gillette leads brand share in the Aftershaves & Colognes and Disposable Razors & Blades categories
-          Nivea and Gillette lead brand share in the Post-shave and Pre-shave Cosmetics categories
-          Pre-shave Cosmetics have the highest Private Label penetration in the French Male Toiletries market
-          Increasing Private Label sales of Aftershaves & Colognes contributed to the highest category value growth during 2009-2012
Packaging Insight
-          Rigid Plastic and Flexible Packaging Blister Packs are the preferred packs for Male Toiletries
-          Growth of Rigid metal Packaging, Screw Top closures, and Box outers will be driven by increased usage of Aftershaves & Colognes
Future Outlook
-          The future of the Male Toiletries market in France is characterized by innovative marketing strategies and an increasing demand of differentiated products
Data Appendix & Summary Methodology
List Of TablesNAList Of FiguresNA
Publisher Name : Canadean

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