The Challenge at the Bottom of the Pyramid

Category : Consumer Goods  | Published Date : Jul-2014 | Pages : 44
The "bottom of the pyramid" (BOP) is a term used commonly in relation to the world's poorest, who make up a majority share of the world's population. It is a term that has been used extensively and with some excitement attached to it within the business world, eager to explore growth opportunities outside of the largely saturated consumer markets of the developed world.

- Develop an understanding of what the BOP is and who its consumers are.

- Develop a clear picture of what challenges and threats exist to BOP targeting and how that could influence decision-making over entering the market.

- Understand the factors behind the success (or failure) of brands targeting the BOP.

Reasons To Buy
- What is the BOP and why is it important?

- What are the challenges that stand in the way of BOP success?

- Who are BOP consumers and what are their needs?

- What have brands achieved success in targeting BOP consumers and how have they done that?

Key Highlights
Evidence, and years of critical analysis of the concept, has credibly challenged the idea of a seemingly endless opportunity at the BOP. This does not mean that the BOP should be avoided; on the contrary, it is still a growing market with untapped potential compared to the world's relatively saturated developed markets.

Segmenting consumers by income alone will not guarantee success. It is a blunt instrument. It is essential to have a fully nuanced understanding of the particular circumstances of BOP sub-groups and how that shapes their propensity to be, and capabilities as, consumers.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean


Please Select Format
Single User: US $ 995
Multi User: US $ 1990
Corporate User: US $ 2985

Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.