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Supplement Market in the US 2016-2020

Category : Food & Beverages  | Published Date : Dec-2015 | Pages : 63
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Market outlook of the supplements market in the US

Many people across the world take dietary supplements on a daily basis for various purposes, including compensating for nutritional deficiencies, losing weight, bodybuilding purpose, or enhancing their sexual life. Hence, the use of these supplements is on the rise. Technavios market research analyst expects the supplements market in the US to grow at a CAGR of more than 7% during the forecast period. Supplements are available in the market in various forms, including traditional tablets, capsules, drinks, powders, and energy bars and contain amino acids, enzymes, fatty acids, fiber, herbs, minerals, and vitamins.

Supplements are also popularly known as complementary or alternative medicines (CAM) and is used by many individual as an alternative to medicines, which is one major factor driving the growth of the market. In 2012, a survey was conducted, which found that 22% of the people with diabetes used a type of herbal supplement while another study found that 31% used dietary supplements to maintain their blood sugar levels. Nearly four in every 10 Americans use herbal and other types of supplements as a source of relief and cure from health issues such as colds, depression, influenza, and arthritis. Thus, the use of supplements as alternative medicines for diseases is boosting their demand among end-users in the US, hence leading to the overall market growth.

Product segmentation and analysis of the supplements market in the US

Herbal and botanicals
	Meal replacements
	Sports nutrition
	Vitamins
As of 2015, the vitamin supplements segment dominated the market in the US with a market share of more than 47% of the market share. About half of the American population takes multivitamins, and many individuals take specific vitamin supplements, recommended based on certain conditions. For instance, folic acid is recommended for expectant mothers or women who are planning pregnancy as it helps prevent neural tube birth defects.

Competitive landscape and key vendors

The global players are expanding their footprint in the US. Hence, regional vendors are finding it increasingly difficult to compete with them in terms of quality, technology, and pricing. Technavio predicts that these global players will eventually expand their presence in the US and augment their market share by acquiring regional or local players during the forecast period.

The top vendors in the market are -

Amway
	GNC
	Herbalife
	NBTY
	Otsuka
	Pfizer
Other prominent vendors in the market include BASF, BSN, Clif Bar, Nordic Naturals, Glanbia, and Schiff Nutrition Group.

Growth drivers, challenges, and upcoming trends - Dietary supplements

Technavios market research analysts highlight the rapid growth of e-commerce, which is a fast-moving trend driving the growth of the supplement market in the US. Initially, vitamins, minerals, and herbal supplements (VMHS) were a category difficult to shop online. But with retailers focusing on enhancing the online shopping experience through effective online education and targeted marketing, the sale of supplements has seen an exponential growth over the last few years.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the supplements market in the US. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
	What are the key factors driving the supplements market in the US
	What are the key market trends impacting the growth of the supplements market in the US
	What are the challenges to market growth
	Who are the key vendors in the supplements market in the US
	What are the market opportunities and threats faced by the vendors in the supplements market in the US
	What are the key outcomes of the five forces analysis of the supplements market in the U
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product
Market overview
Vitamin supplements market in the US
Sports nutrition supplements market in the US
Herbal and botanical supplements market in the US
Meal replacement supplements market in the US
PART 07: Market drivers
PART 08: Impact of drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
Competitive scenario
Market vendor analysis 2015
Amway
GNC
Herbalife
NBTY
Otsuka Holdings
Pfizer
Other prominent vendors
PART 13: Other prominent vendors
BASF
BSN
Clif Bar
Nordic Naturals
Glanbia
Schiff Nutrition Group
PART 14: Appendix
List of abbreviations
PART 15: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Supplements market in the US 2015-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Types of supplements
Exhibit 05: Supplements market in the US by product type 2015
Exhibit 06: Supplements market in the US by product type 2020
Exhibit 07: Supplements market in the US by product type 2015-2020 ($ billions)
Exhibit 08: Supplements market in the US by product type 2015-2020
Exhibit 09: Vitamin supplements market in the US 2015-2020 ($ billions)
Exhibit 10: Top five vitamin supplements used by consumers in the US 2015
Exhibit 11: Sports nutrition supplements market in the US 2015-2020 ($ billions)
Exhibit 12: Herbal and botanical supplements market in the US 2015-2020 ($ billions)
Exhibit 13: Percentage of adults using herbal supplements in the US 2015
Exhibit 14: Meal replacement supplements market in the US 2015-2020 ($ billions)
Exhibit 15: Summary of supplements market in the US 2015-2020 ($ billions)
Exhibit 16: Percentage increase in overall inflation as measured by CPI and healthcare inflation in the US 2005-2015 (May)
Exhibit 17: Average percentage increase of drug prices in the US between October 2013 and April 2014
Exhibit 18: Impact of drivers
Exhibit 19: Impact of drivers and challenges
Exhibit 20: M&A transactions in consumer staples and vitamins and nutritional supplements segments
Exhibit 21: Online spending per month on health supplements by consumers in the US July 2014 - June 2015 ($ millions)
Exhibit 22: Amway: Product segmentation
Exhibit 23: Amway: Geographical segmentation by revenue 2014
Exhibit 24: GNC: Business segmentation by revenue 2014
Exhibit 25: GNC: Business segmentation by revenue 2013 and 2014
Exhibit 26: GNC: Product segmentation by revenue 2014
Exhibit 27: GNC: Geographical segmentation by revenue 2014
Exhibit 28: Herbalife: Product segmentation by revenue 2014
Exhibit 29: Herbalife: Product segmentation by revenue 2013 and 2014
Exhibit 30: Herbalife: Geographical segmentation by revenue 2014
Exhibit 31: NBTY: Business segmentation by revenue 2014
Exhibit 32: NBTY: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 33: NBTY: Geographical segmentation by revenue 2014
Exhibit 34: Otsuka Holdings: Business segmentation by revenue 2014
Exhibit 35: Pfizer: Business segmentation by revenue 2014

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Publisher Name : Technavio

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