Top

Success: the Bart Ingredients Company

Category : Food & Beverages  | Published Date : Sept-2014 | Pages : 17
enquire
Summary
To realize its new positioning aspirations following its rebrand, the newly named Bart Ingredients Company developed a new brand built around strong packaging aesthetics and superior functionality. Marketing messaging and merchandizing were also refreshed to focus on product usage scenarios. Bart saw a strong return on investment following its rebrand.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is The Bart Ingredients Company considered a compelling case study?

- What consumer insights and innovation highlights underpin the company's rebranding success?

Key Highlights
Bart needed to establish a stronger, differentiated position in a burgeoning market benefiting from a resurgence in culinary exploration and cooking-at-home. An innovative, well-designed bottle and utility-enhancing dual-cap closure improved brand engagement.

Design features should add utility and aesthetic value. Bart's award-winning pack shows that brand packaging is integral to the overall brand experience.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
...
Publisher Name : Canadean

SIMILAR MARKET STUDIES

Please Select Format
Single User: US $ 400
Multi User: US $ 800
Corporate User: US $ 1200

NEED MORE INFORMATION
Contact us
Call us +1-971-202-1575
--- or ---
help@bigmarketresearch.com
WHY BIG MARKET RESEARCH
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.
Top