Success: Manomasa Tortilla Chips - Understanding trending cuisine and turning it into a more accessible format

Category : Food & Beverages  | Published Date : Oct-2015 | Pages : 17
Manomasa entered the savory snack market in the UK, going up against snacks giant Doritos. However, the company managed to differentiate itself by presenting its products as more authentic, with premium branding. This worked well in line with "foodie" culture, as well as the snacking generation. Manomasa demonstrates how a brands premium positioning can be enhanced by limiting availability, and that understanding what "premium" means to the target consumer is important.

Key Findings
Manomass success highlights how leveraging trending cuisine or flavor can offer deeper insight into consumer demand.

For premium products, authenticity plays an important role. Adding a personal touch can offer consumers a "real" feel to the product. This type of brand image and narrative will allow them to experience an emotional engagement with the product.

Understanding what "premium" means to the target consumers can play a key role to success. Different types of consumer have different ideas about product positioning in terms of product development. Once this is achieved, a company can gain better idea of how to market their product and where.

Success: Manomasa Tortilla Chips is part of Canadeans Successes and Failures research. It examines the details of and reasons behind the success of Manomasa tortilla chips.
It delivers the critical "what?", "why?," and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons To Buy
Use Canadeans selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table Of ContentsList Of TablesList Of Figures
Publisher Name : Canadean

Published Reports
Notes: Sales, means the sales volume of Agricultural Films Revenue, means the sales value of Agricultural Films This report studies sales (consumption) of Agricultural Films in USA market, focuses on the top players, with sales, price, revenue and market share for each player, covering Ab Rani ....
US $3800
Notes: Sales, means the sales volume of Piglet Feed Revenue, means the sales value of Piglet Feed This report studies sales (consumption) of Piglet Feed in Global market, especially in United States, China, Europe, Japan, focuses on top players in these regions/countries, with sales, price, revenue ....
US $4000
Notes: Sales, means the sales volume of Paprika Oleoresin Revenue, means the sales value of Paprika Oleoresin This report studies sales (consumption) of Paprika Oleoresin in Global market, especially in United States, China, Europe, Japan, focuses on top players in these regions/countries, with ....
US $4000

Upcoming Reports
The demand for fresh food packaging has increased exponentially in recent times mainly due to increasing health awareness concerns, emphasis on the quality of products and services, and the convenience of packaged fresh food .
US $ 4148
The global animal feed industry has experienced paradigm shift in terms of the demand and quality control over the past few years. It is an important segment of the global food market. Moreover growing health concerns in the global market has significantly impacted the animal feed industry as well .
US $3499
Tocopherols are a naturally occurring chemical element found in a variety of food such as nuts, spinach and vegetable oils. They are commonly known as vitamin E. Mixed tocopherols are organic compounds and a mixture of four homologues tocopherols, namely alpha tocopherol, beta tocopherol, gamma tocopherol and delta tocopherol .
US $ 4148
Please Select Format
Single User: US $ 400
Multi User: US $ 800
Corporate User: US $ 1200

market research offer
Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.