Top

Success: Coca-Cola Shopper Marketing

Category : Consumer Goods  | Published Date : Aug-2014 | Pages : 19
enquire
Summary
Coca-Cola collaborated with Walmart (Effortless Meals) and Mondelez (Sustaining Snack Rack Program) for two successful US shopper marketing activations in 2013. Both have been expanded having met mutually beneficial manufacturer and retailer goals along the shoppers' path-to-purchase.


Synopsis
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why are Coca-Cola's US shopper marketing activations considered best-practice?

- What consumer and shopper insights underpin the success?

- What does this suggest about soft drinks as the next frontier in food pairing? And in what context?

Key Highlights
While the impact of cross-merchandizing is relatively low compared to other store traffic influencers, multi-brand shopper solutions can elevate brand relevance and help to integrate shopper and general marketing strategies.

Both shopper marketing examples show that secondary sitings and promotional bundles can drive purchase intent for both food and drink.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
...
Publisher Name : Canadean

SIMILAR MARKET STUDIES

Please Select Format
Single User: US $ 400
Multi User: US $ 800
Corporate User: US $ 1200

NEED MORE INFORMATION
Contact us
Call us +1-971-202-1575
--- or ---
help@bigmarketresearch.com
WHY BIG MARKET RESEARCH
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.
Top