Success Case Study: Nissin Cup Noodles Tom Yum Kung - Offering Authentic yet Trendy Flavor to Savvy Consumers

Category : Food & Beverages  | Published Date : Jul-2015 | Pages : 17
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Nissin Food Products has successfully captured a trendy Thai flavor and launched it for consumers in Japan.

- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Nissin Cup Noodles' tom yum kung considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends have these product innovations capitalized on?

- What can I learn from the success of Nissin Cup Noodles' tom yum kung?

Key Highlights
Nissin Cup Noodles' tom yum kung instant soup noodles feature an authentic Thai flavor, with the recipe having been developed by Nissin Food Products and its subsidiary in Thailand to present an authentic yet timely "rich and creamy" tom yum kung flavor to Japanese consumers.

Nissin's case demonstrates that multinational manufacturers can take advantage of their broad culture to identify opportunities to leverage their resources and internationalize flavors.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean


Please Select Format
Single User: US $ 400
Multi User: US $ 800
Corporate User: US $ 1200

Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.