Success Case Study: Kind Snack Bars - Delivering Authentic CSR to Build Trust

Category : Food & Beverages  | Published Date : Jul-2015 | Pages : 20
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Kind has gained success in the US based on its own stated values: purpose, honesty and discipline, simplicity, transparency and authenticity, empathy, trust and ownership.

- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Kind bars considered an interesting case of success?

- What consumer insight underpins this success?

- Which consumer trends have these product innovations capitalized on?

- What can I learn from the success of Kind bars?

Key Highlights
Kind entered the US snack bar market when the concept of healthy snack bars was still rare. It focused on making products from recognizable ingredients.

Kind demonstrates that believable and tangible acts of corporate social responsibility are important to prove authenticity of products, and this can lead to building brand trust.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean

Published Reports
Notes: Sales, means the sales volume of Protein Powder Revenue, means the sales value of Protein Powder This report studies sales (consumption) of Protein Powder in United States market, focuses on the top players, with sales, price, revenue and market share for each player, covering MET-Rx Herbalife Optimum ....
US $3800
Notes: Sales, means the sales volume of Yogurt Revenue, means the sales value of Yogurt This report studies sales (consumption) of Yogurt in USA market, focuses on the top players, with sales, price, revenue and market share for each player, covering Danone Groupe SA Ultima Foods Inc Chobani ....
US $3800
Notes: Sales, means the sales volume of Butter & Yellow Fats Revenue, means the sales value of Butter & Yellow Fats This report studies sales (consumption) of Butter & Yellow Fats in USA market, focuses on the top players, with sales, price, revenue and market share for each player, covering Aria ....
US $3800

Upcoming Reports
The demand for fresh food packaging has increased exponentially in recent times mainly due to increasing health awareness concerns, emphasis on the quality of products and services, and the convenience of packaged fresh food .
US $ 4148
The global animal feed industry has experienced paradigm shift in terms of the demand and quality control over the past few years. It is an important segment of the global food market. Moreover growing health concerns in the global market has significantly impacted the animal feed industry as well .
US $3499
Tocopherols are a naturally occurring chemical element found in a variety of food such as nuts, spinach and vegetable oils. They are commonly known as vitamin E. Mixed tocopherols are organic compounds and a mixture of four homologues tocopherols, namely alpha tocopherol, beta tocopherol, gamma tocopherol and delta tocopherol .
US $ 4148
Please Select Format
Single User: US $ 400
Multi User: US $ 800
Corporate User: US $ 1200

market research offer
Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.