Success Case Study: Eau Thermale Avène - Focussing on Trust and Efficacy

Category : Consumer Goods  | Published Date : Apr-2015 | Pages : 19
Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This study shows how Eau Thermale Avène understands the importance of brand credibility and value for money when it comes to skincare product purchase, especially in emerging markets.

- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Eau Thermale Avène considered an interesting case of success?

- What consumer insight underpins the ongoing success of Eau Thermale Avène?

- Which consumer trends has Eau Thermale Avène capitalized on?

- What can I learn from Eau Thermale Avène's successful approach to establishing a profitable niche within a very congested skincare market?

- What is the future for sensitive skin-friendly products?

Key Highlights
In the competitive skincare market, Eau Thermale Avène has successfully impressed global consumers with its scientific approach in the way it presents its products. This approach has helped the brand generate a large amount of consumer trust, which lays a strong foundation for the brand's success.

In particular, Eau Thermale Avène's success in China is a result of the company's understanding that emerging market consumers have high expectations of product quality but remain cost conscious, despite having rising disposable incomes. It suggests that value for money is still a dominant trend influencing buying behavior in emerging markets.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean

Published Reports
About IV Fluids Bags Intravenous solutions contain amino acids, dextrose, mineral salts, vitamins, and trace elements, and therefore cover the basic essential components (carbohydrates, proteins, fats, water, electrolytes, vitamins, and minerals) required to build tissue, for energy expenditure, and ....
US $2500
About Department Stores in Germany The retail industry can be divided into two broad segments on the basis of the channel of operation: brick-and-mortar retail format (or, store-based retail formats/offline retail format), and online retail format. Online retail is a part of B2C e-commerce and typically ....
US $2500
About Fantasy Sports Fantasy sports is a type of online game where participants assemble virtual teams of professional players of a particular sport. Such teams then compete based on their actual statistical performances in the actual games being played by them. Based on this performance of the chosen ....
US $2500

Upcoming Reports
Vape Market (e-Cigarette and Vaporizer) Market - Report Insights A vape product or broadly known as e-cigarette, electronic cigarette, and vaporizer is a battery operated device and has been reckoned as an alternative to traditional tobacco cigarettes by many vendors .
US $2995
Mobility Scooter Market - Report Highlights The Worldwide Mobility Scooter market research report covers the present scenario and the growth prospects of the Worldwide Mobility Scooter Market for the period 2015 - 2021 .
US $2995
Leather goods encompass products such as leather luggage and leather accessories including purses and wallets, handbags, footwear, belts and jackets, which are made of animal skin. A wide range of leather goods are available in the market at varying prices .
US $ 4148
Please Select Format
Single User: US $ 400
Multi User: US $ 800
Corporate User: US $ 1200

market research offer
Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.