Success Case Study: Coors Light Summer Brew - Leveraging a Successful Seasonal Limited Edition

Category : Food & Beverages  | Published Date : Apr-2015 | Pages : 18
Coors Light Summer Brew incorporated a new summer-themed packaging design that reinforced the product's refreshing qualities. After strong seasonal sales the radler-inspired beer, which is infused with a blend of "natural" citrus flavors, will return in 2015 as Coors Light Citrus Radler.

- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success.

- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy
- Why is Coors Light Summer Brew considered an interesting case?

- What consumer insights, and broader industry context, underpin the launch strategy?

- What can I learn and apply from the brand concept?

- How will the popular radler segment evolve going forward?

Key Highlights
Radler-inspired beers are popular elsewhere and neatly reinforced Coors Light's brand equity in "Rocky Mountain cold refreshment." Additionally, seasonally relevant brand extensions add credibility to new flavors.

Brewers leveraging the reassurance of trusted brands with gender-neutral, radler-themed extensions is likely to continue.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean


Please Select Format
Single User: US $ 400
Multi User: US $ 800
Corporate User: US $ 1200

Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.