Success Case Study: Chobani Greek Yogurt - Moving Beyond Niche to Mainstream

Category : Food & Beverages  | Published Date : March-2015 | Pages : 21
This report explores Chobani's focus on a niche market and how capitalizing on PR (social media, sponsorship of events, mobile tour campaigns), rather than advertising, has served to create a positive, active relationship with consumers.

- Discover the reasons for the success of Chobani, a small company now leading the Greek yogurt segment in the US.

- Gain an understanding of Chobani's marketing strategy, which focuses on social media and storytelling.

Reasons To Buy
- How did Chobani revolutionize the yogurt category as a whole while focusing on a niche market?

- Why has Chobani targeted a crowded market like the US?

- Why has the product proved so popular with consumers?

Key Highlights
Chobani has demonstrated a commitment to transparency, as the company places great emphasis on not outsourcing, and therefore keeping an eye on the production process from the beginning to the end.

Rather than the product itself, Chobani is using storytelling to generate a strong emotional response from shoppers. Chobani's success lies into its ability to inspire not by its product but by how its story started.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean


Please Select Format
Single User: US $ 400
Multi User: US $ 800
Corporate User: US $ 1200

Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.