Success Case Study: Bud Light Lime-A-Rita - Beer Meets Summer Cocktail

Category : Food & Beverages  | Published Date : March-2015 | Pages : 19
Bud Light in the US developed a unique take on the summer cocktail, which subsequently became one of the biggest success stories in beer over the past decade.

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Reasons To Buy
- Why is Bud Light Lime-A-Rita considered an interesting case of success?

- What consumer insights underpin this success?

- What can I learn from the success of Bud Light Lime-A-Rita?

Key Highlights
At a time when mainstream brands are under increasing pressure from the craft segment, the Ritas range made Bud Light more relevant for contemporary drinkers.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean


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