Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Procter andamp; Gamble Japan marketed Ariel Power Gel Ball in a market that has never had a pod format laundry detergent before.
- Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Reasons To Buy
- Why is Ariel Power Gel Ball considered an interesting case of success?
- What consumer insight underpins this success?
- Which consumer trends have these product innovations capitalized on?
- What can I learn from the success of Ariel Power Gel Ball?
Ariel Power Gel Ball is Japan's first gel pod format laundry detergent that is adapted to suit the cold-water laundry trend.
Ariel Power Gel Ball's "no dosing, no fuss" concept adds time-saving and user-friendly value to laundry detergent, appealing to a wide range of Japanese consumers.
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