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Streaming Media Advertising 2003 - 2008: Spending Analysis by Avail, Brand and Content Category

Category : ICT Media  | Published Date : Jun-2007 | Pages : 285
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A comprehensive, data-driven research report that rates, prices and quantifies pre roll video avails, in stream video, audio gateways, audio in stream, embedded ad units, in game video impressions, CPC and more by year.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
 

Market Overview and Dynamic Demand Points 2006 and 2007

1
    Streaming Audio and Video Gross Ad Billings: 2003-2008 2
    Streaming Video Gross Ad Billings: 2003-2008 3
    Internet Radio Gross Ad Billings: 2003-2008 3
   

Pre Roll Video Inventory Analysis: by Site, Network, Syndicator, Aggregator and Brand 2007

4
SECTION ONE 5
  Introduction to Streaming Media Advertising: Market Performance 2003 - 2008 5
    Stream-Based Media Buying on the Ascent, with Placement and Sales Initiatives Relying on Broadcast Media Antecedents 5
   

Cross Platform Media Buys Generate Interest and Ad Coin

6
    CDNs and Hosting Networks are also Ad Sales and Serving Networks 6
    Market Overview and Dynamic Demand Points 2006 and 2007 7
    Flash is Becoming A Preferred Format for Advertising 7
    Expanded Ad Verticals are Now Buying Regularly 7
    Slow Roll in 2001 - 2003, Followed by A Steady 5-Year Upward Demand Climb from 2004 - 2008 8
    Internet Music Radio: Advertiser Support is Growing for Major Brands, But it's Still an Under Exploited Market 8
    Video Market Dynamics: in 2006 and 2007 Awareness is Stimulating Demand, Increasing in Inventory While Aligning Agency Creative and Audience 9
    Video Streams Served: 1998 - 2010 10
    Total Video Streams Served Per Unique User: By Site And Month 2001-2006 11
    Broadband Video Consumption Patterns: Streams To Unique User Comparison:2001 - 2006 12
  Streaming/Progressive Download Ad Definitions 2003 - 2007 14
    Terminology Used in This Report 14
  The Online Formula 17
  Internet Music Radio and Audio Advertising Overview 18
    Radio Online is Similar to Radio Offline, with Customization and Personalization Features That Expands Listener Choice and Advertising Options 18
   

Insertion Frequency From 25% - 50% That Of Over-The-Air Broadcasters

18
  Streaming/Progressive Download Video Advertising Overview 20
    Video is Attracting Buyers Across Multiple Content Segments, Including Professional and UGV Content Categories 20
  Streaming Media Advertising: Execution is More Consistent on Major Branded Sites 21
SECTION TWO 22
  Video and Audio Market Analysis: 2003 - 2008 22
    Streaming Audio and Video Gross Ad Billings: 2003-2008 22
    Streaming Video Gross Ad Billings: 2003-2008 23
    Internet Radio Gross Ad Billings: 2003-2008 23
    Streaming Audio And Video Gross Ad Billings: 2003 - 2008 24
  Avails and Revenue Analysis 25
    Internet Radio 25
    Internet Music Radio 26
    Internet Music Radio Inventory Sell Out Rates: Total Available Market 30
    Comparative Market Analysis: Hybrid Terrestrial and Online Ad Sales Comparison 30
    Hybrid Terrestrial/Internet Radio Advertising Market Value: 2004-2007 31
    Market Maturity Pro Forma: Terrestrial and Online Radio Reach Metrics and Real Versus Implied Comparables of Online Ad Sales Value 32
    Market Maturity Comparative Analysis: Pro Forma 34
    Internet Music Radio Market Statistics, Metrics and Usage Trends 35
    Total Tuning Hour Comparison: 2004 - 2006 35
    Internet Music Radio 2006: ATH Yearly Ranking and Total Hours Delivered 36
    Internet Music Radio Listening Hours by Month: The Top Ten Sites and Networks January 2002-December 2006 46
    Streaming Video 46
    Streaming Video Gross Ad Billings: 2003-2008 47
    Year-Over-Year Online Video Gross Ad Billings: 2004 - 2008 48
    Pre Roll and Embedded Market Value Comparison-In $ Mil 49
    Pre Roll And Embedded Gross Ad Billings: 2005 - 2008 49
    Video Avail Format Share 49
    Video Avail Format Share: 2007 - 2008 50
    Streaming/Progressive Download Video 2004-2008 50
    CPMs by Avail Type: 2007 55
    CPM Comparison: 2007 56
    CPM Ranges by Site and Network: 2006 57
    Streaming/Progressive Download Video Inventory and CPMs 57
SECTION THREE 63
 

Broadband Pre Roll Market Size: 2001 - 2007

63
    Pre Roll Video Inventory Analysis: by Site, Network, Syndicator, Aggregator and Brand 2007 63
    Pre Roll Inventory Analysis: January - April 2007 64
    Total Free or Ad Supported Streams: January - April 2007 64
    Total Free and Ad Supported Video Streams: Jan - Apr 2006 65
    Steady Growth in Pre Roll Inventory; Triple-Digit Increase in '07 65
    1st Q. Pre Roll Video Stream Inventory: 2001 - 2007 65
    Ad Supported Streams with Pre Roll Inventory 65
    Average 1st Quarter Video Streams with Pre Roll Ad Inventory: 2001 - 2007 66
  Ad Supported Video Streams: January - April 2007 67
  Pre Roll Inventory Analysis 2007: by Aggregated Brand 88
    Pre Roll Gross Ad Billings Summary: 2007 Annual Estimates 89
  Total Streams and Inventory by Brand 91
SECTION FOUR 114
  Q & A Discussions 114
   

Site, Brand, Syndication, Content Segment and Video Application Positioning

114
    Adapt.TV 114
  Streaming Ad Serving Networks 117
    UGV Segment 117
    Blue Lithium Network 117
    Videoegg 123
  Streaming Syndication and Advertising Platforms 129
    Professional Content 129
    Brightcove 129
    Maven Networks 132
    Roo Media Networks 137
    The Platform 143
    Whiteblox 148
  Embedded Video Advertising Solutions Providers 153
    Doubleclick/Klipmart 153
    Eyeblaster 158
    Eyewonder 165
    Pointroll 171
  Streaming Advertising Rep Firms 178
    Remnant Avails 178
    Advertising.com Video Network 178
    Tremor Media 182
  Internet Music Radio 188
    Bid4spots 188
    Liquid Compass 191
    Net Radio Sales 195
  Broadband Video 198
    Broadband Enterprises 198
  Hybrid Bandwidth, Hosting and Ad Serving Providers 202
    Feedroom 202
    Origin Digital 208
  Internet Music Radio Sites and Networks 213
    Clear Channel Online 213
    .977.com/977music 217
    Live365.com 221
    Pandora 223
    Radioio 227
  Broadband Video Sites and Networks 231
    Professional Content 231
    Associated Press Video Network 231
    CBS Digital 233
    ESPN.com 236
    Liketelevision.com 240
    Nascar.com 242
    National Geographic.com 245
    NBC Universal 249
    Real Networks 253
    TVguide Online 260
    World Wrestling Entertainment 264
  UGV Sites and Networks 268
    Heavy.com 268
    Stupidvideos.com 270
  In Game Video Solution Providers 275
    IGA Worldwide 275
SECTION FIVE 278
  Broadband Video Has Matured Into A Viable and Distinct Content Platform , with Flexible Yet Powerful Service and Solution Channels 278
    Broadband and Narrowband Video Market Share: Analysis of Streams Served by Bit Rate 2000 Through 2010

278

    Broadband Video Content Category and Gross Ad Billings Analysis: 2006 279
    Streaming Video Gross Ad Billings: Percent Share by Content Category 2006 279
    Broadband Video Content Category and Gross Ad Billings Analysis: 2007 281
    Streaming Video Gross Ad Billings: Percent Share by Content Category 2007 282
    Broadband Video Content Category and Gross Ad Billings Analysis: 2008 283
    Broadband Video Content Category and Gross Ad Billings Analysis: 2007 284
  Video Streams Served by Content Category 285
 

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
 

Market Overview and Dynamic Demand Points 2006 and 2007

1
    Streaming Audio and Video Gross Ad Billings: 2003-2008 2
    Streaming Video Gross Ad Billings: 2003-2008 3
    Internet Radio Gross Ad Billings: 2003-2008 3
   

Pre Roll Video Inventory Analysis: by Site, Network, Syndicator, Aggregator and Brand 2007

4
SECTION ONE 5
  Introduction to Streaming Media Advertising: Market Performance 2003 - 2008 5
    Stream-Based Media Buying on the Ascent, with Placement and Sales Initiatives Relying on Broadcast Media Antecedents 5
   

Cross Platform Media Buys Generate Interest and Ad Coin

6
    CDNs and Hosting Networks are also Ad Sales and Serving Networks 6
    Market Overview and Dynamic Demand Points 2006 and 2007 7
    Flash is Becoming A Preferred Format for Advertising 7
    Expanded Ad Verticals are Now Buying Regularly 7
    Slow Roll in 2001 - 2003, Followed by A Steady 5-Year Upward Demand Climb from 2004 - 2008 8
    Internet Music Radio: Advertiser Support is Growing for Major Brands, But it's Still an Under Exploited Market 8
    Video Market Dynamics: in 2006 and 2007 Awareness is Stimulating Demand, Increasing in Inventory While Aligning Agency Creative and Audience 9
    Video Streams Served: 1998 - 2010 10
    Total Video Streams Served Per Unique User: By Site And Month 2001-2006 11
    Broadband Video Consumption Patterns: Streams To Unique User Comparison:2001 - 2006 12
  Streaming/Progressive Download Ad Definitions 2003 - 2007 14
    Terminology Used in This Report 14
  The Online Formula 17
  Internet Music Radio and Audio Advertising Overview 18
    Radio Online is Similar to Radio Offline, with Customization and Personalization Features That Expands Listener Choice and Advertising Options 18
   

Insertion Frequency From 25% - 50% That Of Over-The-Air Broadcasters

18
  Streaming/Progressive Download Video Advertising Overview 20
    Video is Attracting Buyers Across Multiple Content Segments, Including Professional and UGV Content Categories 20
  Streaming Media Advertising: Execution is More Consistent on Major Branded Sites 21
SECTION TWO 22
  Video and Audio Market Analysis: 2003 - 2008 22
    Streaming Audio and Video Gross Ad Billings: 2003-2008 22
    Streaming Video Gross Ad Billings: 2003-2008 23
    Internet Radio Gross Ad Billings: 2003-2008 23
    Streaming Audio And Video Gross Ad Billings: 2003 - 2008 24
  Avails and Revenue Analysis 25
    Internet Radio 25
    Internet Music Radio 26
    Internet Music Radio Inventory Sell Out Rates: Total Available Market 30
    Comparative Market Analysis: Hybrid Terrestrial and Online Ad Sales Comparison 30
    Hybrid Terrestrial/Internet Radio Advertising Market Value: 2004-2007 31
    Market Maturity Pro Forma: Terrestrial and Online Radio Reach Metrics and Real Versus Implied Comparables of Online Ad Sales Value 32
    Market Maturity Comparative Analysis: Pro Forma 34
    Internet Music Radio Market Statistics, Metrics and Usage Trends 35
    Total Tuning Hour Comparison: 2004 - 2006 35
    Internet Music Radio 2006: ATH Yearly Ranking and Total Hours Delivered 36
    Internet Music Radio Listening Hours by Month: The Top Ten Sites and Networks January 2002-December 2006 46
    Streaming Video 46
    Streaming Video Gross Ad Billings: 2003-2008 47
    Year-Over-Year Online Video Gross Ad Billings: 2004 - 2008 48
    Pre Roll and Embedded Market Value Comparison-In $ Mil 49
    Pre Roll And Embedded Gross Ad Billings: 2005 - 2008 49
    Video Avail Format Share 49
    Video Avail Format Share: 2007 - 2008 50
    Streaming/Progressive Download Video 2004-2008 50
    CPMs by Avail Type: 2007 55
    CPM Comparison: 2007 56
    CPM Ranges by Site and Network: 2006 57
    Streaming/Progressive Download Video Inventory and CPMs 57
SECTION THREE 63
 

Broadband Pre Roll Market Size: 2001 - 2007

63
    Pre Roll Video Inventory Analysis: by Site, Network, Syndicator, Aggregator and Brand 2007 63
    Pre Roll Inventory Analysis: January - April 2007 64
    Total Free or Ad Supported Streams: January - April 2007 64
    Total Free and Ad Supported Video Streams: Jan - Apr 2006 65
    Steady Growth in Pre Roll Inventory; Triple-Digit Increase in '07 65
    1st Q. Pre Roll Video Stream Inventory: 2001 - 2007 65
    Ad Supported Streams with Pre Roll Inventory 65
    Average 1st Quarter Video Streams with Pre Roll Ad Inventory: 2001 - 2007 66
  Ad Supported Video Streams: January - April 2007 67
  Pre Roll Inventory Analysis 2007: by Aggregated Brand 88
    Pre Roll Gross Ad Billings Summary: 2007 Annual Estimates 89
  Total Streams and Inventory by Brand 91
SECTION FOUR 114
  Q & A Discussions 114
   

Site, Brand, Syndication, Content Segment and Video Application Positioning

114
    Adapt.TV 114
  Streaming Ad Serving Networks 117
    UGV Segment 117
    Blue Lithium Network 117
    Videoegg 123
  Streaming Syndication and Advertising Platforms 129
    Professional Content 129
    Brightcove 129
    Maven Networks 132
    Roo Media Networks 137
    The Platform 143
    Whiteblox 148
  Embedded Video Advertising Solutions Providers 153
    Doubleclick/Klipmart 153
    Eyeblaster 158
    Eyewonder 165
    Pointroll 171
  Streaming Advertising Rep Firms 178
    Remnant Avails 178
    Advertising.com Video Network 178
    Tremor Media 182
  Internet Music Radio 188
    Bid4spots 188
    Liquid Compass 191
    Net Radio Sales 195
  Broadband Video 198
    Broadband Enterprises 198
  Hybrid Bandwidth, Hosting and Ad Serving Providers 202
    Feedroom 202
    Origin Digital 208
  Internet Music Radio Sites and Networks 213
    Clear Channel Online 213
    .977.com/977music 217
    Live365.com 221
    Pandora 223
    Radioio 227
  Broadband Video Sites and Networks 231
    Professional Content 231
    Associated Press Video Network 231
    CBS Digital 233
    ESPN.com 236
    Liketelevision.com 240
    Nascar.com 242
    National Geographic.com 245
    NBC Universal 249
    Real Networks 253
    TVguide Online 260
    World Wrestling Entertainment 264
  UGV Sites and Networks 268
    Heavy.com 268
    Stupidvideos.com 270
  In Game Video Solution Providers 275
    IGA Worldwide 275
SECTION FIVE 278
  Broadband Video Has Matured Into A Viable and Distinct Content Platform , with Flexible Yet Powerful Service and Solution Channels 278
    Broadband and Narrowband Video Market Share: Analysis of Streams Served by Bit Rate 2000 Through 2010

278

    Broadband Video Content Category and Gross Ad Billings Analysis: 2006 279
    Streaming Video Gross Ad Billings: Percent Share by Content Category 2006 279
    Broadband Video Content Category and Gross Ad Billings Analysis: 2007 281
    Streaming Video Gross Ad Billings: Percent Share by Content Category 2007 282
    Broadband Video Content Category and Gross Ad Billings Analysis: 2008 283
    Broadband Video Content Category and Gross Ad Billings Analysis: 2007 284
  Video Streams Served by Content Category 285
 
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Publisher Name : Accustream Research

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