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Streaming Advertising and Subscription Media: A Complete Market Analysis 2003-2005

Category : ICT Media  | Published Date : Jun-2009 | Pages : 172
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An extensive market research and analysis of streaming advertising and subscription media over the period 2003-2005. Sites and available inventory, how inventory is growing and created, as more broadband Internet is being consumed, CPMs, types of advertisers, strategies and expert industry executives offering their insight and knowledge.

EXECUTIVE SUMMARY 1
 

Market Analysis: 2003 and Beyond

1
    Streaming Audio and Video Gross Ad Billings: 2003-2005 1
    Streaming Video Gross Ad Billings: 2003-2005 2
    Internet Radio Gross Ad Billings: 2003-2005 3
   

Total Streaming and Download Media Subscription and Advertising Revenue: 2003-2005

4
    Category Summary Analysis: 2003 5
CHAPTER ONE 6
  Streaming Media Advertising: 2003 – 2005 6
    Market Trends 6
   

Market Dynamics: Creating Demand, Allocating Inventory and Developing a Real Business

7
    Definitions 9
    The Formula 11
    Audio Overview 11
    Video Overview 12
    Streaming Media: Representing and Selling Audio and Video Avails: The Formula 12
  Market Analysis: 2003 and Beyond 13
    Streaming Audio and Video Gross Ad Billings: 2003-2005 14
   

Streaming Video Gross Ad Billings: 2003-2005

15
    Internet Radio Gross Ad Billings: 2003-2005 16
   

Total Streaming and Download Media Subscription and Advertising Revenue: 2003-2005

17
    Comparison of Streaming Subscription and Advertising Revenue: 2003-2005 19
  Avails and Revenue Analysis 20
    Internet Radio 20
   

Internet Radio: 2003

20
    Internet Radio: 2004 Forecast 21
    Hybrid Terrestrial/Internet Radio Advertising Market Value 21
    Market Maturity Comparative Analysis: Pro Forma 22
    Internet Radio: 2003 and 2004 23
    Streaming Video 33
   

Streaming Video: 2003

34
    Streaming Video: 2004 Forecast 35
    Streaming Video: Percent Change 2003-2004 36
    Streaming Video: Database Of Sites Utilizing Streaming Advertising In 2003 37
CHAPTER TWO 49
  Subscription Streaming Media Services and Revenue 2003-2005 49
    Market Trends 49
    Market Analysis 50
    Total Streaming Subscription/Download Revenue: 2003-2005 50
    Category Summary Analysis: 2003 51
    Subscription Streaming Media Sites, Networks, Channels and Leagues 52
    Category Summary Analysis: 2004 54
    Subscription Streaming Media Sites, Networks, Channels and Leagues 55
    Subscription vs. Non-Subscription Streams Served, and Market Value: 2003 58
    Comparison of Streaming Subscription and Advertising Revenue: 2003-2005 59
    Streaming Media Subscription Services 60
CHAPTER THREE 67
 

The Top Ten Streaming Video Sites January through December 2003: Monetization Strategies

67
    The Top Ten Streaming Video Sites: 1st Quarter 2003 69
    Top Ten Streaming Video Networks, Destinations and Sites 71
  The Top Ten Streaming Video Sites and Networks Average 476.9 Million Streams Served from July through October 2003 73
    Content and Brand Diversity 73
    It’s Still about Unique, Creative and Fun Content 74
    Top Ten Streaming Video Sites, Networks and Aggregators: Nov. and Dec. 2003 75
    Historical analysis of the Top Ten Stream Video sites, networks and aggregators: 2001 through 2003 78
    Streaming Video Growth: Top Ten Sites—2001-- 2003 79
    Average Number of Video Streams Served Per Month 79
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2001 80
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2002 80
   

Total Streaming Video Accesses: The Top Ten Sites: A 2001 and 2002 Comparison (in Millions of Streams)

81
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 82
    Business Model Analysis: Streaming Advertising and Subscription by Site 84
    Streaming Video 2003 and 2004 YTD: Business Model Analysis 85
CHAPTER FOUR 98
  The Industry Speaks 98
   

Interviews and Q & A with Agencies, Rep Firms, Content Sites and Application Providers

98
CHAPTER FIVE 145
  The Growth in Streaming Media: Internet Radio and Video 1999-2006 145
    Streaming Video Market Growth and Analysis: 2003

145

    Total Streams Served—1999-2006 146
    Total Video Streams Served Annually 146
    Video Streams Served: Annual Growth Rates 147
    Percent Change In Video Stream Growth: 1999 – 2006 147
    Comparison of Narrowband and Broadband Stream Growth: 1999-2006 148
    Comparison of Broadband and Narrowband Streams Served: 2000-2006 149
    Broadband and Narrowband Video Stream Growth Rate Comparison 150
    Narrowband Streams 1999-2006 (In Mil.) 151
    Narrowband Video Streams Served Annually 151
    Broadband Streams 2000-2006 (In Mil.) 152
    Broadband Video Streams Served Annually 152
    Broadband Streams to Unique Users Rose by 47.8% in 2003 152
    Broadband Streams to Unique Users: 2001 through 2003 153
    Market Forecasts: 1999-2006: Narrowband and Broadband, by Content Category 154
    Video Streams Served by Content Category 154
    Streaming Video Streams Served by Content Category: 1999-2006 158
    Content Category Market Share: An Analysis of 2003 158
    Streams by Content Category: 2003 158
    Streaming Video Content Category Comparison: 2003 159
    Internet Radio: Online-Only Brands Continue to Dominate the Market 159
    Average ATH for the Top Ten Internet Radio Sites 160
   

The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours--By Month Full Year 2002

161
    ATH for the Top Ten Internet Radio Sites 161
    Aggregate Tuning Hour Growth: 2002 and 2003 163
    Top Ten Internet Radio Sites, Destinations and Aggregators: 1st Quarter 2003 164
    Top Ten Internet Radio Sites, Destinations and Aggregators 168
    Top Ten Internet Radio Sites, Destinations and Aggregators 172
EXECUTIVE SUMMARY 1
 

Market Analysis: 2003 and Beyond

1
    Streaming Audio and Video Gross Ad Billings: 2003-2005 1
    Streaming Video Gross Ad Billings: 2003-2005 2
    Internet Radio Gross Ad Billings: 2003-2005 3
   

Total Streaming and Download Media Subscription and Advertising Revenue: 2003-2005

4
    Category Summary Analysis: 2003 5
CHAPTER ONE 6
  Streaming Media Advertising: 2003 – 2005 6
    Market Trends 6
   

Market Dynamics: Creating Demand, Allocating Inventory and Developing a Real Business

7
    Definitions 9
    The Formula 11
    Audio Overview 11
    Video Overview 12
    Streaming Media: Representing and Selling Audio and Video Avails: The Formula 12
  Market Analysis: 2003 and Beyond 13
    Streaming Audio and Video Gross Ad Billings: 2003-2005 14
   

Streaming Video Gross Ad Billings: 2003-2005

15
    Internet Radio Gross Ad Billings: 2003-2005 16
   

Total Streaming and Download Media Subscription and Advertising Revenue: 2003-2005

17
    Comparison of Streaming Subscription and Advertising Revenue: 2003-2005 19
  Avails and Revenue Analysis 20
    Internet Radio 20
   

Internet Radio: 2003

20
    Internet Radio: 2004 Forecast 21
    Hybrid Terrestrial/Internet Radio Advertising Market Value 21
    Market Maturity Comparative Analysis: Pro Forma 22
    Internet Radio: 2003 and 2004 23
    Streaming Video 33
   

Streaming Video: 2003

34
    Streaming Video: 2004 Forecast 35
    Streaming Video: Percent Change 2003-2004 36
    Streaming Video: Database Of Sites Utilizing Streaming Advertising In 2003 37
CHAPTER TWO 49
  Subscription Streaming Media Services and Revenue 2003-2005 49
    Market Trends 49
    Market Analysis 50
    Total Streaming Subscription/Download Revenue: 2003-2005 50
    Category Summary Analysis: 2003 51
    Subscription Streaming Media Sites, Networks, Channels and Leagues 52
    Category Summary Analysis: 2004 54
    Subscription Streaming Media Sites, Networks, Channels and Leagues 55
    Subscription vs. Non-Subscription Streams Served, and Market Value: 2003 58
    Comparison of Streaming Subscription and Advertising Revenue: 2003-2005 59
    Streaming Media Subscription Services 60
CHAPTER THREE 67
 

The Top Ten Streaming Video Sites January through December 2003: Monetization Strategies

67
    The Top Ten Streaming Video Sites: 1st Quarter 2003 69
    Top Ten Streaming Video Networks, Destinations and Sites 71
  The Top Ten Streaming Video Sites and Networks Average 476.9 Million Streams Served from July through October 2003 73
    Content and Brand Diversity 73
    It’s Still about Unique, Creative and Fun Content 74
    Top Ten Streaming Video Sites, Networks and Aggregators: Nov. and Dec. 2003 75
    Historical analysis of the Top Ten Stream Video sites, networks and aggregators: 2001 through 2003 78
    Streaming Video Growth: Top Ten Sites—2001-- 2003 79
    Average Number of Video Streams Served Per Month 79
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2001 80
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2002 80
   

Total Streaming Video Accesses: The Top Ten Sites: A 2001 and 2002 Comparison (in Millions of Streams)

81
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 82
    Business Model Analysis: Streaming Advertising and Subscription by Site 84
    Streaming Video 2003 and 2004 YTD: Business Model Analysis 85
CHAPTER FOUR 98
  The Industry Speaks 98
   

Interviews and Q & A with Agencies, Rep Firms, Content Sites and Application Providers

98
CHAPTER FIVE 145
  The Growth in Streaming Media: Internet Radio and Video 1999-2006 145
    Streaming Video Market Growth and Analysis: 2003

145

    Total Streams Served—1999-2006 146
    Total Video Streams Served Annually 146
    Video Streams Served: Annual Growth Rates 147
    Percent Change In Video Stream Growth: 1999 – 2006 147
    Comparison of Narrowband and Broadband Stream Growth: 1999-2006 148
    Comparison of Broadband and Narrowband Streams Served: 2000-2006 149
    Broadband and Narrowband Video Stream Growth Rate Comparison 150
    Narrowband Streams 1999-2006 (In Mil.) 151
    Narrowband Video Streams Served Annually 151
    Broadband Streams 2000-2006 (In Mil.) 152
    Broadband Video Streams Served Annually 152
    Broadband Streams to Unique Users Rose by 47.8% in 2003 152
    Broadband Streams to Unique Users: 2001 through 2003 153
    Market Forecasts: 1999-2006: Narrowband and Broadband, by Content Category 154
    Video Streams Served by Content Category 154
    Streaming Video Streams Served by Content Category: 1999-2006 158
    Content Category Market Share: An Analysis of 2003 158
    Streams by Content Category: 2003 158
    Streaming Video Content Category Comparison: 2003 159
    Internet Radio: Online-Only Brands Continue to Dominate the Market 159
    Average ATH for the Top Ten Internet Radio Sites 160
   

The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours--By Month Full Year 2002

161
    ATH for the Top Ten Internet Radio Sites 161
    Aggregate Tuning Hour Growth: 2002 and 2003 163
    Top Ten Internet Radio Sites, Destinations and Aggregators: 1st Quarter 2003 164
    Top Ten Internet Radio Sites, Destinations and Aggregators 168
    Top Ten Internet Radio Sites, Destinations and Aggregators 172
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Publisher Name : Accustream Research

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