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Streaming Advertising and Subscription Media 2003 - 2006

Category : ICT Media  | Published Date : Aug-2009 | Pages : 225
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The most detailed, data-driven and market analysis report on streaming advertising and subscription published by AccuStream Research. A complete and comprehensive analysis of streaming video advertising, streaming audio advertising, download revenue by site, service and brand, CPMs, avail formats, the growing importance of Flash streaming, inventory (pre rolls, embedded/in-page) by site, network and aggregator, who is representing inventory and much more.

EXECUTIVE SUMMARY 1
  Market Analysis: 2003 – 2006 1
    Streaming Audio and Video Gross Ad Billings: 2003-2006 2
    Streaming Video Gross Ad Billings: 2003-2006 4
    Internet Music Radio Gross Ad Billings: 2003-2006 5
    Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 6
SECTION ONE 7
  Streaming Media Advertising: 2003 – 2006 7
    Market Overview and Dynamic Demand Points 7
    Who’s Buying? 7
    Slow Roll: Building Up to ’05 Video Avail Demand 8
    Internet Music Radio: Advertiser Enthusiasm Still Nascent, but the Pieces for Developing the Market are Falling into Place 9
    Market Dynamics: Creating Demand, Allocating Inventory, Aligning Agency and Audience Preferences and Developing a Real Business 9
  Streaming Avail Definitions 12
  Streaming Audio Advertising Overview 15
  Streaming Media: Representing and Selling Audio and Video Avails: the Formula 17
    Market Analysis: 2003 – 2006 17
    Streaming Audio and Video Gross Ad Billings: 2003-2006 18
    Streaming Video Gross Ad Billings: 2003-2006 20
    Internet Music Radio Gross Ad Billings: 2003-2006 21
    Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 22
    Total Streaming Subscription/Download Revenue: 2003-2006 23
    Total Streaming Advertising, Subscription and Download Revenue: 2003-2006 24
    Streaming Advertising Summary Analysis and Forecast 25
    Comparison of Streaming Subscription, Download and Advertising Revenue: 2003-2006 26
  Avails and Revenue Analysis 26
    Internet Radio 26
    Internet Radio 27
    Hybrid Terrestrial/Internet Radio Advertising Market Value 31
  Full Database Of Internet Music Radio Sites, Networks and Aggregators: 2004 33
    Internet Radio Average Aggregate Tuning Hours per Month: The Top Ten Sites and Networks - 2001 - 2004 (In Millions of Hours) 40
    Internet Radio: Top Ten Sites and ATH by Month 41
    Internet Radio Aggregate Tuning Hours by Month: The Top Ten Sites and Networks 42
    Streaming Video 43
    Streaming Video 44
    Streaming Video Sites 49
SECTION TWO 52
  Subscription Streaming and Download Media Services and Revenue: 2003 – 2006 52
    Market Trends 52
    Market Analysis 53
    Total Streaming Subscription/Download Revenue: 2003-2006 54
    Category Summary Analysis: 2003 55
    Subscription Streaming Media Sites, Networks, Channels and Leagues 56
    Streaming Media Subscription Revenue With Ring Tone Revenue Comparison: 2004 58
    Subscription Streaming Media Sites, Networks, Channels, Leagues And Download Movie And Music Services 59
    Streaming Media Subscription Revenue With Ring Tone Revenue Comparison: 2005 62
    Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services 63
    Streaming Media Subscription Summary Table and Analysis 67
    Subscription Streaming Media Sites, Networks, Channels, Leagues 68
    Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 71
SECTION THREE 72
  Video Stream Growth on Ad Supported Sites and Networks 72
    America Online 73
    America Online Streaming Video Usage 73
    ABC.com 75
    ABCnews.com/ABCnews On-Demand 76
    Atomfilms.com 77
    Atomfilms Streaming Video Usage 78
    BET.com 79
    Blastro.com 80
    Bloomberg.com 81
    CNN Newspass.com 82
    CNET.com 83
    CNET Streaming Video Usage 84
    CBSnews.com 85
    CBS Television.com 86
    Comedy Central.com 87
    Discovery.com 88
    Eonline.com 89
    ESPN.com 90
    Feedroom.com 91
    The Feedroom Video Usage 92
    Forbes.com 93
    FOXnews.com 94
    FOXsports.com 95
    HGTV.com 96
    Historychannel.com 97
    Hollywood.com 98
    IFilm.com 99
    IFilm.com Video Usage 100
    Yahoo Music.com 101
    Yahoo Music.com Video Usage 102
    Marketwatch.com 103
    MSN Video.com 104
    MSN Video Usage 105
    MSNBC.com 106
    MSNBC.com Video Usage 107
    MTV.com 108
    Nascar.com 109
    Real Networks 110
    Road Runner 111
    Rollingstone.com 112
    Singingfool.com 113
    Stupidvideos.com 114
    Stupidvideos.com Video Usage 115
    USAtoday.com 116
    VH1.com 117
    Weather.com 118
    WWE.com 119
    Yahoo Movies/Television 120
SECTION FOUR 122
  The Top Ten Streaming Video Sites January Through December 2004: Inventory Formats and Monetization Strategies 122
    A Comparative Analysis Of Streaming Advertising Formats and Formula by Site 122
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 and 2004 122
    Average Number of Video Streams Served Per Month 124
    Avg. Video Streams Served Per Month 125
    The Top Ten Streaming Video Sites: January 2004 126
    The Top Ten Streaming Video Sites: February 2004 127
    Content and Brand Diversity 128
    The Top Ten Streaming Video Sites: March 2004 129
    The Top Ten Streaming Video Sites: April 2004 130
    The Top Ten Streaming Video Sites: May 2004 131
    The Top Ten Streaming Video Sites: June 2004 132
    The Top Ten Streaming Video Sites: July 2004 133
    The Top Ten Streaming Video Sites: August 2004 134
    The Top Ten Streaming Video Sites: September 2004 135
    The Top Ten Streaming Video Sites: October 2004 136
    The Top Ten Streaming Video Sites: November 2004 137
    The Top Ten Streaming Video Sites: December 2004 138
    Streaming Video Inventory By Site 139
SECTION FIVE 141
  The Top Ten Internet Music Radio Sites and Networks: Demand For Inventory Has Not Yet Caught to Supply 141
    Market Demand Dynamics and Operational Issues 141
    Promoting Internet Music Radio: Extending the Band, Directing and Flowing Audiences are the First Steps to Booking Advertising Revenue 141
    Local Advertising Is Going to Play An Important Role 142
    Internet Music Radio: Avail Formats 143
    Internet Radio Average Aggregate Tuning Hours Per Month: The Top Ten Sites and Networks - 2001 - 2004 (in millions of hours) 144
    Internet Radio: Top Ten Sites and ATH by Month 145
    The Top Ten Internet Radio Networks, Channels, Destinations and Aggregators 146
    The Top Ten Internet Radio Sites: March 2004 148
    The Top Ten Internet Radio Sites: April 2004 149
    The Top Ten Internet Radio Sites: May 2004 150
    The Top Ten Internet Radio Sites: June 2004 151
    The Top Ten Internet Radio Sites: July 2004 152
    The Top Ten Internet Radio Sites and Networks: August 2004 153
    The Top Ten Internet Radio Sites and Networks: September 2004 154
    The Top Ten Internet Radio Sites and Networks: October 2004 155
    The Top Ten Internet Radio Sites and Networks: November 2004 156
    The Top Ten Internet Radio Sites and Networks: December 2004 157
SECTION SIX 158
  America Online 158
  Musicnet@AOL 161
    Musicnet@AOL Subscriber Growth 161
    Subscriber Growth: Musicnet@AOL 162
  Atomfilms 165
  Blastro 168
  Broadband Enterprises 170
  Clear Channel 173
  CNET 176
  CNN.com 178
  ESPN.com 180
  Eyewonder 183
  Ifilm 186
  Klipmart 190
  Lightningcast 192
  Live365.com 195
  Major League Baseball (MLB.com) 197
  Musicmatch/Music Unlimited 199
  Nascar.com 202
  Net Radio Sales 206
  Outdoor Life Network 209
  Radioio 210
  Roo Media Network 213
  Starcom Mediavest 215
  The One Network 218
  Universal Mccann 219
  Worldnow 222
  WWE.com 224
  Yahoo 225
EXECUTIVE SUMMARY 1
  Market Analysis: 2003 – 2006 1
    Streaming Audio and Video Gross Ad Billings: 2003-2006 2
    Streaming Video Gross Ad Billings: 2003-2006 4
    Internet Music Radio Gross Ad Billings: 2003-2006 5
    Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 6
SECTION ONE 7
  Streaming Media Advertising: 2003 – 2006 7
    Market Overview and Dynamic Demand Points 7
    Who’s Buying? 7
    Slow Roll: Building Up to ’05 Video Avail Demand 8
    Internet Music Radio: Advertiser Enthusiasm Still Nascent, but the Pieces for Developing the Market are Falling into Place 9
    Market Dynamics: Creating Demand, Allocating Inventory, Aligning Agency and Audience Preferences and Developing a Real Business 9
  Streaming Avail Definitions 12
  Streaming Audio Advertising Overview 15
  Streaming Media: Representing and Selling Audio and Video Avails: the Formula 17
    Market Analysis: 2003 – 2006 17
    Streaming Audio and Video Gross Ad Billings: 2003-2006 18
    Streaming Video Gross Ad Billings: 2003-2006 20
    Internet Music Radio Gross Ad Billings: 2003-2006 21
    Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 22
    Total Streaming Subscription/Download Revenue: 2003-2006 23
    Total Streaming Advertising, Subscription and Download Revenue: 2003-2006 24
    Streaming Advertising Summary Analysis and Forecast 25
    Comparison of Streaming Subscription, Download and Advertising Revenue: 2003-2006 26
  Avails and Revenue Analysis 26
    Internet Radio 26
    Internet Radio 27
    Hybrid Terrestrial/Internet Radio Advertising Market Value 31
  Full Database Of Internet Music Radio Sites, Networks and Aggregators: 2004 33
    Internet Radio Average Aggregate Tuning Hours per Month: The Top Ten Sites and Networks - 2001 - 2004 (In Millions of Hours) 40
    Internet Radio: Top Ten Sites and ATH by Month 41
    Internet Radio Aggregate Tuning Hours by Month: The Top Ten Sites and Networks 42
    Streaming Video 43
    Streaming Video 44
    Streaming Video Sites 49
SECTION TWO 52
  Subscription Streaming and Download Media Services and Revenue: 2003 – 2006 52
    Market Trends 52
    Market Analysis 53
    Total Streaming Subscription/Download Revenue: 2003-2006 54
    Category Summary Analysis: 2003 55
    Subscription Streaming Media Sites, Networks, Channels and Leagues 56
    Streaming Media Subscription Revenue With Ring Tone Revenue Comparison: 2004 58
    Subscription Streaming Media Sites, Networks, Channels, Leagues And Download Movie And Music Services 59
    Streaming Media Subscription Revenue With Ring Tone Revenue Comparison: 2005 62
    Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services 63
    Streaming Media Subscription Summary Table and Analysis 67
    Subscription Streaming Media Sites, Networks, Channels, Leagues 68
    Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 71
SECTION THREE 72
  Video Stream Growth on Ad Supported Sites and Networks 72
    America Online 73
    America Online Streaming Video Usage 73
    ABC.com 75
    ABCnews.com/ABCnews On-Demand 76
    Atomfilms.com 77
    Atomfilms Streaming Video Usage 78
    BET.com 79
    Blastro.com 80
    Bloomberg.com 81
    CNN Newspass.com 82
    CNET.com 83
    CNET Streaming Video Usage 84
    CBSnews.com 85
    CBS Television.com 86
    Comedy Central.com 87
    Discovery.com 88
    Eonline.com 89
    ESPN.com 90
    Feedroom.com 91
    The Feedroom Video Usage 92
    Forbes.com 93
    FOXnews.com 94
    FOXsports.com 95
    HGTV.com 96
    Historychannel.com 97
    Hollywood.com 98
    IFilm.com 99
    IFilm.com Video Usage 100
    Yahoo Music.com 101
    Yahoo Music.com Video Usage 102
    Marketwatch.com 103
    MSN Video.com 104
    MSN Video Usage 105
    MSNBC.com 106
    MSNBC.com Video Usage 107
    MTV.com 108
    Nascar.com 109
    Real Networks 110
    Road Runner 111
    Rollingstone.com 112
    Singingfool.com 113
    Stupidvideos.com 114
    Stupidvideos.com Video Usage 115
    USAtoday.com 116
    VH1.com 117
    Weather.com 118
    WWE.com 119
    Yahoo Movies/Television 120
SECTION FOUR 122
  The Top Ten Streaming Video Sites January Through December 2004: Inventory Formats and Monetization Strategies 122
    A Comparative Analysis Of Streaming Advertising Formats and Formula by Site 122
    Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 and 2004 122
    Average Number of Video Streams Served Per Month 124
    Avg. Video Streams Served Per Month 125
    The Top Ten Streaming Video Sites: January 2004 126
    The Top Ten Streaming Video Sites: February 2004 127
    Content and Brand Diversity 128
    The Top Ten Streaming Video Sites: March 2004 129
    The Top Ten Streaming Video Sites: April 2004 130
    The Top Ten Streaming Video Sites: May 2004 131
    The Top Ten Streaming Video Sites: June 2004 132
    The Top Ten Streaming Video Sites: July 2004 133
    The Top Ten Streaming Video Sites: August 2004 134
    The Top Ten Streaming Video Sites: September 2004 135
    The Top Ten Streaming Video Sites: October 2004 136
    The Top Ten Streaming Video Sites: November 2004 137
    The Top Ten Streaming Video Sites: December 2004 138
    Streaming Video Inventory By Site 139
SECTION FIVE 141
  The Top Ten Internet Music Radio Sites and Networks: Demand For Inventory Has Not Yet Caught to Supply 141
    Market Demand Dynamics and Operational Issues 141
    Promoting Internet Music Radio: Extending the Band, Directing and Flowing Audiences are the First Steps to Booking Advertising Revenue 141
    Local Advertising Is Going to Play An Important Role 142
    Internet Music Radio: Avail Formats 143
    Internet Radio Average Aggregate Tuning Hours Per Month: The Top Ten Sites and Networks - 2001 - 2004 (in millions of hours) 144
    Internet Radio: Top Ten Sites and ATH by Month 145
    The Top Ten Internet Radio Networks, Channels, Destinations and Aggregators 146
    The Top Ten Internet Radio Sites: March 2004 148
    The Top Ten Internet Radio Sites: April 2004 149
    The Top Ten Internet Radio Sites: May 2004 150
    The Top Ten Internet Radio Sites: June 2004 151
    The Top Ten Internet Radio Sites: July 2004 152
    The Top Ten Internet Radio Sites and Networks: August 2004 153
    The Top Ten Internet Radio Sites and Networks: September 2004 154
    The Top Ten Internet Radio Sites and Networks: October 2004 155
    The Top Ten Internet Radio Sites and Networks: November 2004 156
    The Top Ten Internet Radio Sites and Networks: December 2004 157
SECTION SIX 158
  America Online 158
  Musicnet@AOL 161
    Musicnet@AOL Subscriber Growth 161
    Subscriber Growth: Musicnet@AOL 162
  Atomfilms 165
  Blastro 168
  Broadband Enterprises 170
  Clear Channel 173
  CNET 176
  CNN.com 178
  ESPN.com 180
  Eyewonder 183
  Ifilm 186
  Klipmart 190
  Lightningcast 192
  Live365.com 195
  Major League Baseball (MLB.com) 197
  Musicmatch/Music Unlimited 199
  Nascar.com 202
  Net Radio Sales 206
  Outdoor Life Network 209
  Radioio 210
  Roo Media Network 213
  Starcom Mediavest 215
  The One Network 218
  Universal Mccann 219
  Worldnow 222
  WWE.com 224
  Yahoo 225
...
Publisher Name : Accustream Research

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