Strategies for Managing Food and Drink Flavor Portfolios

Category : Food & Beverages  | Published Date : Jul-2015 | Pages : 100
To build up the case for the "how to" guide, this report reviews strategies and techniques for flavor range optimization. Flavor portfolio evaluations and case studies are applied to specific categories and product lines, and the learnings generalized to the larger food and drink sector as possible. Likely future trends and opportunities with respect to flavor portfolios are also presented.

- Understand current thinking and practice with respect to applicable business models and the factors affecting choice of a flavor portfolio.

- Assess a selection of marketing and consumer research techniques and tools that can be used to manage and optimize flavor portfolios.

- Through case studies, examine the strategies used for range development and optimization in several categories and product lines.

- Consider future trends and opportunities with respect to flavor portfolios.

Reasons To Buy
- What are the main opportunities and major limitations with respect to flavor portfolios for food and drink products?

- How can a product line appeal to a range of consumer segments through its flavor range?

- What are the main factors that affect portfolio choice and what are the implications of each?

- What are the differences in flavor ranges between larger players and smaller or more innovative manufacturers within a category?

- What are the options with respect to number of flavor variants, combination of flavors to offer, and when to introduce and discontinue flavors?

Key Highlights
A general rule is that the number of variants in a flavor portfolio should be the amount necessary to establish reach and meet the needs of enough consumer segments to make the line profitable, but without starting to cannibalize the core flavors or impact negatively on profits because of excessive operational costs.

In general, newer flavors are chosen to coincide with global events, general food and drink trends, and ingredient and health trends. Newer flavors chosen by the larger players create fun and diversity within the product line, whereas completely new entrants may offer flavors that are disruptive to the category.

Online food and drink shopping is already a major channel. The Boston Consulting Group (2013) has predicted that the online grocery market will reach $100bn by 2018. Therefore it is logical to assume that many product lines will start to use more flavor extensions and to increase their reach to a wider range of consumer segments.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean

Published Reports
About Chocolates Chocolate is made from cocoa liquor, sugar, cocoa butter, milk, and an emulsifier (such as lecithin) and is available in different varieties and flavors. Vendors are launching innovative products with unique flavors using ingredients like alcohol, ginger, hibiscus, and lavender. Products ....
US $2500
About Almond Milk Almond milk has emerged as a popular dairy-alternative milk. Over the last few years, the demand for almond milk has increased significantly, especially in North America and Europe. Almond milk has emerged as a good substitute for dairy milk owing to its flavor and blending capability. ....
US $2500
Summary Global Bakery & Cereals industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and ....
US $1495

Upcoming Reports
The demand for fresh food packaging has increased exponentially in recent times mainly due to increasing health awareness concerns, emphasis on the quality of products and services, and the convenience of packaged fresh food .
US $ 4148
The global animal feed industry has experienced paradigm shift in terms of the demand and quality control over the past few years. It is an important segment of the global food market. Moreover growing health concerns in the global market has significantly impacted the animal feed industry as well .
US $3499
Tocopherols are a naturally occurring chemical element found in a variety of food such as nuts, spinach and vegetable oils. They are commonly known as vitamin E. Mixed tocopherols are organic compounds and a mixture of four homologues tocopherols, namely alpha tocopherol, beta tocopherol, gamma tocopherol and delta tocopherol .
US $ 4148
Please Select Format
Single User: US $ 2795
Multi User: US $ 5590
Corporate User: US $ 8385

market research offer
Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.