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Rum Market in South Africa: Market Profile to 2018

Category : Food & Beverages  | Published Date : Feb-2015 | Pages : 27
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Summary
This report presents data on the Rum consumption trends in South Africa. It analyzes Rum consumption volumes and values at market and category level.

It examines the components of change in the market for the historic (2008-2013) and forecast (2014-2018) years by volumes and values as well as the manner in which changes in consumer behavior have affected total volumes values and the type of products chosen.

Key Findings
Canadean's Rum Market in South Africa: Market Profile to 2018 provides data on South Africa Rum market providing marketers with the essential tools to understand their own and their competitors' position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.

This report brings together Canadean Intelligence's research modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Rum sales and which categories and segments will see growth in the coming years.

Synopsis
"Rum Market in South Africa: Market Profile to 2018" provides you with the following: 

- Overall Spirits market analysis

- Rum market value by category

- Overall Spirits market analysis by volume

- Rum market volume by category.

Reasons To Buy
- Gain insight into the Rum consumption in South Africa.

- Detailed product sales segmentation (for both volumes and values) are provided.

- Forecasts from 2014 to 2018 will allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby easily indentify the key areas in which they want to compete in the future.
Table Of Contents1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 South Africa Rum Market Analysis, 2008-18
2.1 Rum Value Analysis, 2008-18
2.1.1 Rum Market by Value, 2008-18
2.1.2 Rum Market Value by Segments, 2008-18
2.2 Rum Volume Analysis, 2008-18
2.2.1 Rum Market by Volume, 2008-18
2.2.2 Rum Market Volume by Segments, 2008-18
2.3 Market Growth Dynamics - Rum, 2008-18
2.3.1 Rum Market Growth Dynamics by Value, 2008-18
2.3.2 Rum Market Growth Dynamics by Volume, 2008-18
2.4 Dark Rum Analysis, 2008-18
2.4.1 Dark Rum Market by Value, 2008-18
2.4.2 Dark Rum Market by Volume, 2008-18
2.5 Light Rum Analysis, 2008-18
2.5.1 Light Rum Market by Value, 2008-18
2.5.2 Light Rum Market by Volume, 2008-18
2.6 Rum Brand Analysis, 2010-13
2.7 Rum Distribution Channel Analysis, 2010-13
3 Appendix
3.1 About Canadean
3.2 DisclaimerList Of TablesTable 1: Category Definitions - Spirits Market
Table 2: Distribution Channel Definitions - Spirits Market
Table 3: Volume Units for Spirits Market
Table 4: South Africa Exchange Rate ZAR - USD (Annual Average), 2008 - 2013
Table 5: South Africa Exchange Rate ZAR - USD (Annual Average), 2014 - 2018 Forecast
Table 6: South Africa Rum Market Value (ZAR m) and Growth (Y-o-Y), 2008-18
Table 7: South Africa Rum Market Value (USD m) and Growth (Y-o-Y), 2008-18
Table 8: South Africa Rum Market Value (ZAR m) by Segments, 2008-13
Table 9: South Africa Rum Market Value (ZAR m) by Segments, 2013-18
Table 10: South Africa Rum Market Value (USD m) by Segments, 2008-13
Table 11: South Africa Rum Market Value (USD m) by Segments, 2013-18
Table 12: South Africa Rum Market Volume (Liters m) and Growth (Y-o-Y), 2008-18
Table 13: South Africa Rum Market Volume (Liters m) by Segments, 2008-13
Table 14: South Africa Rum Market Volume (Liters m) by Segments, 2013-18
Table 15: South Africa Rum Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Value (ZAR m), by Segments
Table 16: South Africa Rum Market Dynamics: past and future growth rates (2008-13 and 2013-18) and market size (2008, 2013 and 2018), by Volume (Liters m), by Segments
Table 17: South Africa Dark Rum Market by Value (ZAR m), 2008-18
Table 18: South Africa Dark Rum Market by Value (USD m), 2008-18
Table 19: South Africa Dark Rum Market by Volume (Liters m), 2008-18
Table 20: South Africa Light Rum Market by Value (ZAR m), 2008-18
Table 21: South Africa Light Rum Market by Value (USD m), 2008-18
Table 22: South Africa Light Rum Market by Volume (Liters m), 2008-18
Table 23: South Africa Rum Market Volume by Brands (Liters m), 2010-13
Table 24: South Africa Rum Market Volume by Distribution Channel (Liters m), 2010-13List Of FiguresFigure 1: South Africa Rum Market Value (ZAR m) and Growth (Y-o-Y), 2008-18
Figure 2: South Africa Rum Market Value (ZAR m) by Segments, 2008-18
Figure 3: South Africa Rum Market Volume (Liters m) and Growth (Y-o-Y), 2008-18
Figure 4: South Africa Rum Market Volume (Liters m) by Segments, 2008-18
Figure 5: South Africa Rum Market Growth Dynamics by Value, 2008-18
Figure 6: South Africa Rum Market Growth Dynamics by Volume, 2008-18
Figure 7: South Africa Dark Rum Market by Value (ZAR m), 2008-18
Figure 8: South Africa Dark Rum Market by Volume (Liters m), 2008-18
Figure 9: South Africa Light Rum Market by Value (ZAR m), 2008-18
Figure 10: South Africa Light Rum Market by Volume (Liters m), 2008-18
Figure 11: South Africa Rum Market Volume by Brands (Liters m), 2010-13
Figure 12: South Africa Rum Market Volume by Distribution Channel (Liters m), 2010-13
...
Publisher Name : Canadean

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